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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/90ceb894-001b-4040-8a93-fe7ff3701c92/IMG_9174.png Blog - 5 Must-Have Automated Flows for Your Ecommerce Shop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/890045ac-0169-421c-967d-b5d52511ffb8/IMG_9175.png Blog - 5 Must-Have Automated Flows for Your Ecommerce Shop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/green-is-the-new-black monthly 0.5 2024-08-16 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/e262ff85-12dd-4a77-a827-4dbc52368fd4/IMG_9160.jpeg Blog - Green is the new black - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/23910128-481c-4232-a449-855a88dff66a/IMG_9163.jpeg Blog - Green is the new black - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/7ddad23f-079e-4455-801e-90a4ccee0019/IMG_9164.jpeg Blog - Green is the new black - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/8803f871-ddfa-4176-b53b-c4a8ef86d7c7/IMG_9167.jpeg Blog - Green is the new black - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/f40834d8-b5f3-43bf-838b-34e31d2ec151/IMG_9168.jpeg Blog - Green is the new black - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/898cc602-422a-4301-b849-39ac66a7108c/IMG_9169.jpeg Blog - Green is the new black - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/ready-to-tackle-black-friday-and-cyber-monday-bfcm monthly 0.5 2024-08-09 https://itspersonal.agency/blog/whatsapp-and-klaviyo-the-dynamic-duo-your-brand-needs monthly 0.5 2024-08-09 https://itspersonal.agency/blog/crafting-narratives-that-resonate-in-email-marketing monthly 0.5 2024-08-02 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/9317916b-6f40-4767-9d38-dc817abfdc0a/airbnb-image.jpg Blog - Crafting Narratives That Resonate in Email Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/1ef8e229-1572-43e0-8a81-7afce0adf465/toms-image-1.jpg Blog - Crafting Narratives That Resonate in Email Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/3000e9f4-ad23-4927-8d8f-59320132cc8e/warby-parker-image.jpg Blog - Crafting Narratives That Resonate in Email Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/look-after-your-list monthly 0.5 2024-08-02 https://itspersonal.agency/blog/the-art-and-science-of-ab-testing monthly 0.5 2024-07-26 https://itspersonal.agency/blog/busted-6-myths-about-email-personalization-debunked monthly 0.5 2024-07-26 https://itspersonal.agency/blog/the-ultimate-guide-to-understanding-email-analytics monthly 0.5 2024-07-19 https://itspersonal.agency/blog/is-more-always-better monthly 0.5 2024-07-19 https://itspersonal.agency/blog/living-and-working-with-purpose-in-a-transforming-world-what-we-learnt-from-deloittes-2024-survey-about-gen-z-and-millenials monthly 0.5 2024-07-12 https://itspersonal.agency/blog/boost-your-sales-this-back-to-school-season monthly 0.5 2024-07-12 https://itspersonal.agency/blog/the-highlight-on-latest-social-media-trends monthly 0.5 2024-07-05 https://itspersonal.agency/blog/bridging-the-gap-how-online-shopping-must-evolve-to-meet-consumer-expectations monthly 0.5 2024-07-05 https://itspersonal.agency/blog/tiktok-revolutionises-content-creation-with-new-ai-tools monthly 0.5 2024-06-28 https://itspersonal.agency/blog/2024-grocery-trends-a-mid-year-guide-key-insights-from-niq-research monthly 0.5 2024-06-28 https://itspersonal.agency/blog/email-marketing-myths-busted-facts-every-founder-and-marketing-manager-should-know monthly 0.5 2024-06-21 https://itspersonal.agency/blog/a-revolution-in-content-creation-for-email-marketing-mao monthly 0.5 2024-06-21 https://itspersonal.agency/blog/leveraging-ai-to-enhance-customer-experience-and-drive-sales monthly 0.5 2024-06-14 https://itspersonal.agency/blog/building-customer-loyalty-with-virtual-influencers monthly 0.5 2024-06-13 https://itspersonal.agency/blog/how-to-convert-gen-zers-from-browsers-to-buyers monthly 0.5 2024-06-07 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/84a35846-f9b1-4b5c-87ee-594f117c65c5/INTERNATIONAL+MARKETING+DAY.png Blog - How to convert Gen Zers from browsers to buyers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/how-to-convert-traffic-into-paying-customers-with-email-pop-ups monthly 0.5 2024-06-07 https://itspersonal.agency/blog/planning-the-perfect-brand-collaboration monthly 0.5 2024-05-31 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/82e3ada9-be87-4b5a-9fbe-e7de4277c67b/23.png Blog - Planning the Perfect Brand Collaboration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/how-often-send-emails-to-increase-subscribers-engagement monthly 0.5 2024-05-30 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/6e28b3b9-b004-44c0-9b8c-33a2dfd813f3/Untitled.png Blog - How often send emails to increase subscribers’ engagement? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/protecting-consumer-data-to-build-trust-and-loyalty monthly 0.5 2024-05-24 https://itspersonal.agency/blog/ai-for-cost-decrease-and-personalised-customer-experience-how-engagement-leaders-do-it monthly 0.5 2024-05-24 https://itspersonal.agency/blog/marketing-paradoxes-navigating-the-tightrope-between-quick-wins-and-lasting-brand-success monthly 0.5 2024-05-17 https://itspersonal.agency/blog/price-promotions-the-problematic-child-of-marketing monthly 0.5 2024-05-17 https://itspersonal.agency/blog/dont-sleep-on-waiting-lists monthly 0.5 2024-05-16 https://itspersonal.agency/blog/make-unsubscribing-your-ally-understanding-user-behavior-and-platform-reactions monthly 0.5 2024-05-10 https://itspersonal.agency/blog/come-over-to-the-dark-mode-where-your-emails-disappear monthly 0.5 2024-05-03 https://itspersonal.agency/blog/unlocking-the-power-of-authority-in-email-marketing monthly 0.5 2024-05-03 https://itspersonal.agency/blog/unwrapping-the-secrets-of-email-subject-lines monthly 0.5 2024-04-26 https://itspersonal.agency/blog/does-authenticity-equal-goodness-what-consumers-really-think monthly 0.5 2024-04-26 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/d9196280-fd2c-44ab-90d2-e475418f2a0a/honesty1.png Blog - Does doing good equal authenticity? 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This brilliant campaign ticked all the marketing boxes by ‘crashing’ a van into a bollard. That’s marketing done right! https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/0c0d4758-f118-41f7-a523-4aed9eabbedb/IMG_4521.jpg Blog - “Should’ve gone to…” - L'Oréal’s campaign showcasing the Elvive Glycolic Gloss Range. That’s a phenomenal way to showcase the results that can be achieved after using this haircare product. 10/10 for creativity! https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/1f707320-60d1-4028-960c-360a275d54fb/IMG_4519.jpg Blog - “Should’ve gone to…” - McDonald’s Filet-o-Fish burger campaign. Has a seagull ever stolen your food? A lot of us have and we feel for you! This on-point campaign is so relatable, that it gets top marks in our book. We’re loving it! https://itspersonal.agency/blog/gg monthly 0.5 2024-03-28 https://itspersonal.agency/blog/yb3q14qjwjjpk6ixw08ael56ughu94 monthly 0.5 2024-03-22 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/9b4fa131-3087-4e9a-a4a4-b3283e181c9d/20.png Blog - 5 Egg-cellent Easter Campaigns We Love - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/a8b94d06-1f6d-4289-86d7-141db7cbdf53/21.png Blog - 5 Egg-cellent Easter Campaigns We Love - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/512a06e4-f923-425d-8a8c-3d97c6f271a0/23.png Blog - 5 Egg-cellent Easter Campaigns We Love - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/8ef71770-5d50-4f55-83f1-63f6691a8ef5/22.png Blog - 5 Egg-cellent Easter Campaigns We Love - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/8b85ef2c-adb8-42c8-840c-a8515b579c28/24.png Blog - 5 Egg-cellent Easter Campaigns We Love - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/ga47occs4o9c579kebxmfd7jpqzr8w monthly 0.5 2024-03-22 https://itspersonal.agency/blog/au9gs8nll4bsrmac9o407vc9b0hnzj monthly 0.5 2024-03-22 https://itspersonal.agency/blog/5-egg-cellent-email-marketing-tips-for-an-easter-campaign-that-cracks monthly 0.5 2024-03-15 https://itspersonal.agency/blog/finding-the-sweet-spot-email-frequency-vs-subscriber-engagement monthly 0.5 2024-03-15 https://itspersonal.agency/blog/customer-voices-product-choices-maximising-feedback-for-development monthly 0.5 2024-03-15 https://itspersonal.agency/blog/10-tips-a-pro-tip-for-crafting-the-perfect-subject-line monthly 0.5 2024-03-07 https://itspersonal.agency/blog/dtc-briefing-why-churn-rate-isnt-always-a-good-indicator-of-retention monthly 0.5 2024-03-07 https://itspersonal.agency/blog/5-february-marketing-campaigns-we-absolutely-loved monthly 0.5 2024-03-05 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/0b4e92dc-d9ed-4cfc-92de-df636ef6813a/4.png Blog - 5 February Marketing Campaigns We Absolutely Loved! - Rhode The Rhode team absolutely nailed it with their lip case innovation! Their marketing strategy was next-level and most importantly it solved a problem. Now we will always know where our lip gloss is! https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/721fb46d-03c5-45c3-9b7d-0be52fc50d8b/2.png Blog - 5 February Marketing Campaigns We Absolutely Loved! - LOUNGE Underwear Forget traditional flowers, because Lounge Underwear changed the game with their 'Build a Bouquet of Lingerie' activation in Birmingham this February. Offering customers the chance to create their own personalised Valentine's or Galentine's Day gifts, Lounge Underwear not only showcased their diverse product range, but also created an unforgettable experience for its audience, and we love it! https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/beb9f59b-9c9a-430b-8dda-4a30f9f815b9/3.png Blog - 5 February Marketing Campaigns We Absolutely Loved! - NETFLIX The marquee is practically bursting at the seams, pleading for more space. What a better way to announce a jam-packed lineup than by running out of space? Totally on-brand and super playful! https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/5424b7e5-b730-4b23-8d4e-abdf9c661231/IT%27S+PERSONAL+BLOG+IMAGES+%28200+x+300+px%29+%281%29.png Blog - 5 February Marketing Campaigns We Absolutely Loved! - KFC KFC took their tower burger to new heights—literally! It's so tall that it doesn't even fit on a standard billboard. Talk about thinking outside the box (or bun)! https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/07adc5e7-b89f-400a-bc26-bfe079d7813b/5.png Blog - 5 February Marketing Campaigns We Absolutely Loved! - Sky Sports Sky Sports scored big with their cheeky out-of-home ad for the new tennis channel. Picture this: a pack of tennis balls spillin' out onto the ground. No misses here, it's game, set, match for this campaign and we absolutely loved it! https://itspersonal.agency/blog/shoppers-to-superfans monthly 0.5 2024-03-01 https://itspersonal.agency/blog/mothers-day-tips monthly 0.5 2024-03-01 https://itspersonal.agency/blog/beyond-the-screen-the-rise-of-pop-up-shops monthly 0.5 2024-03-01 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/3be9bd7d-39d1-47ab-9fd6-d2e854f69962/lego_florist.jpeg Blog - Beyond the Screen: The Rise of Pop-Up Shops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/a119c842-6c32-44a5-92b2-d2f65c36a159/Screenshot+2023-10-20+at+2.31.51+PM.jpg Blog - Beyond the Screen: The Rise of Pop-Up Shops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/aldi-vogue-cover-power-of-parody monthly 0.5 2024-02-23 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/2d5f465a-0e46-4c38-851b-3f4066895bab/Screenshot-2024-02-19-171208-800x535.png Blog - Aldi Vogue Cover: Power of Parody - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/5-super-bowl-campaigns-we-loved monthly 0.5 2024-02-23 https://itspersonal.agency/blog/3-common-data-management-challenges-facing-dtc-brands-and-how-to-solve-them monthly 0.5 2024-02-23 https://itspersonal.agency/blog/surreal-why-your-dtc-brand-should-be-using-founder-led-marketing monthly 0.5 2024-02-16 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/3df1aef7-17b0-43a2-8c09-d8f8dd21e4ee/1707317037862.jpeg Blog - Surreal: Why your DTC brand Should be Using Founder-led Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/fbbcf097-477b-4cc6-b1c4-20d7fde65f55/1707908981810.jpeg Blog - Surreal: Why your DTC brand Should be Using Founder-led Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/klaviyo-health-and-wellbeing-ecommerce-best-practises-top-5-trends monthly 0.5 2024-02-16 https://itspersonal.agency/blog/what-to-talk-about-inmarch monthly 0.5 2024-02-16 https://itspersonal.agency/blog/lidl-fragrance-how-to-utilise-brand-perception monthly 0.5 2024-02-09 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/1a9e801a-a44d-4e69-a0ac-9ad0ce9c2754/Lidl_Suddenly-Madame-Glamour-1024x576.jpeg Blog - Lidl Fragrance Launch: How to Utilise Brand Perception to Your Advantage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/72de3327-d5a4-4394-b430-81b7901d8937/Lidl_G.-Bellini-Deep.jpeg Blog - Lidl Fragrance Launch: How to Utilise Brand Perception to Your Advantage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/4-creative-valentines-day-campaigns-we-love monthly 0.5 2024-02-09 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/f11f4526-971c-4089-a3c2-376c1db37c97/Untitled+design.png Blog - 4 Creative Valentine’s Day Campaigns We Love - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/78d06cc0-6211-40c1-a395-7da4f8c40990/Untitled+design+%281%29.png Blog - 4 Creative Valentine’s Day Campaigns We Love - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/valentines-day-marketing-made-easy-our-tried-and-tested-tip-and-tricks monthly 0.5 2024-02-09 https://itspersonal.agency/blog/ad-it-like-beckham-a-lesson-in-using-viral-moments monthly 0.5 2024-02-02 https://itspersonal.agency/blog/7-key-insights-from-the-digital-2024-global-overview-report monthly 0.5 2024-02-02 https://itspersonal.agency/blog/love-it-hate-it-opt-out monthly 0.5 2024-02-02 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/94f2ea5d-c7a9-4f22-8f72-f93f3ceb251a/%D0%95%D0%BA%D1%80%D0%B0%D0%BD%D0%BD%D0%B0+%D1%81%D0%BD%D0%B8%D0%BC%D0%BA%D0%B0+%28305%29.png Blog - Love It, Hate It, or Opt-Out: Not Everyone Wants a Date with Your Valentine’s Day Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/review-magic-a-consumers-best-friend monthly 0.5 2024-01-25 https://itspersonal.agency/blog/the-rebranding-adventure-making-changes-and-making-it-work monthly 0.5 2024-01-26 https://itspersonal.agency/blog/dbiii34s7n9ouodakrrcb5q7nec8vh monthly 0.5 2024-01-26 https://itspersonal.agency/blog/your-2024-email-marketing-goals monthly 0.5 2024-01-19 https://itspersonal.agency/blog/from-checkout-to-instagram-elevate-your-brands-valentines-day-impact monthly 0.5 2024-01-19 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/c5f14620-f744-41f0-831e-4a959451aa3d/Untitled+design.png Blog - From Checkout to Instagram: Elevate Your Brand's Valentine's Day Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/a7ffa3dc-2254-471e-a623-166860f88f1a/1.png Blog - From Checkout to Instagram: Elevate Your Brand's Valentine's Day Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/making-sales-count-its-more-than-just-the-purchase monthly 0.5 2024-01-19 https://itspersonal.agency/blog/metrics-matter-measuring-the-impact-of-your-customer-loyalty-strategies monthly 0.5 2024-01-12 https://itspersonal.agency/blog/loyalty-matters-10-smart-moves-to-keep-your-customers-close-in-2024 monthly 0.5 2024-01-11 https://itspersonal.agency/blog/our-top-10-tools-for-boosting-customer-retention-in-2024 monthly 0.5 2024-01-12 https://itspersonal.agency/blog/the-top-10-marketing-trends-for-small-dtc-startups-in-2024 monthly 0.5 2023-12-15 https://itspersonal.agency/blog/navigating-the-2024-dtc-trend-the-shift-away-from-traditional-ad-spending monthly 0.5 2023-12-15 https://itspersonal.agency/blog/why-email-marketing-should-be-the-biggest-investment-your-brand-makes-in-2024 monthly 0.5 2023-12-07 https://itspersonal.agency/blog/from-visitors-to-vips-the-6-biggest-customer-conversion-mistakes-your-dtc-brand-is-making monthly 0.5 2023-12-07 https://itspersonal.agency/blog/unwrapping-the-brilliance-of-spotify-wrapped-a-guide-for-dtc-brands monthly 0.5 2023-12-01 https://itspersonal.agency/blog/what-to-talk-about-in-december-that-isnt-just-christmas monthly 0.5 2023-12-01 https://itspersonal.agency/blog/decoding-google-and-yahoos-email-authentication-revolution-a-guide-for-dtc-brands-in-2024 monthly 0.5 2023-12-01 https://itspersonal.agency/blog/the-most-powerful-email-automations-that-every-dtc-brand-needs-to-implement monthly 0.5 2023-11-24 https://itspersonal.agency/blog/beyond-black-friday-fashion-brands-that-refuse-to-conform monthly 0.5 2023-11-24 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/71aef28a-ef75-48b7-bcb1-e14fa9fd788a/IT%27S+PERSONAL+BLOG+IMAGES-6.png Blog - Beyond Black Friday: Fashion brands that refuse to conform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/ac09f216-f397-4176-b388-edffd3d9ccdd/1700819465534.jpeg Blog - Beyond Black Friday: Fashion brands that refuse to conform - Next, there's Frahm, led by the bold and unapologetic Nick Hussey. "Black Friday can shove it," he posted. Frahm is all about sustainable, well-made jackets for men. They don't overstock and maintain consistent pricing year-round. It's a refreshing approach in an industry often driven by discounts and overproduction. https://itspersonal.agency/blog/a-guide-for-dtc-brands-how-to-draft-the-perfect-apology-email monthly 0.5 2023-11-24 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/43305d02-ccad-4c91-a8e4-443e5fb9bd78/Untitled+design-7.png Blog - A guide for DTC brands: How to draft the perfect apology email - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/no-dumb-questions-email-marketing-qa monthly 0.5 2023-11-17 https://itspersonal.agency/blog/web-summit-conference-is-it-worth-the-hype monthly 0.5 2023-11-17 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/cacca573-0eae-4a24-a5d7-20276ed2ecf1/Untitled+design-2.png Blog - Web Summit conference: Is it worth the hype? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/c133efde-9e83-4876-ad7f-e5a7b5776f25/WhatsApp+Image+2023-11-17+at+11.55.49.jpeg Blog - Web Summit conference: Is it worth the hype? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/beyond-the-bargain-savvy-strategies-to-retain-new-black-friday-customers monthly 0.5 2023-11-17 https://itspersonal.agency/blog/beyond-aesthetics-the-power-of-purposeful-email-design monthly 0.5 2023-11-10 https://itspersonal.agency/blog/the-expert-approach-why-efficient-automated-sequences-trump-email-volume monthly 0.5 2023-11-10 https://itspersonal.agency/blog/text-your-way-to-bfcm-gold-9-steps-to-killer-sms-marketing monthly 0.5 2023-11-03 https://itspersonal.agency/blog/crowded-inboxes-and-discount-overload-how-to-get-customers-to-read-and-engage-with-your-emails-this-bfcm monthly 0.5 2023-11-03 https://itspersonal.agency/blog/why-you-should-be-writing-like-a-fat-lad monthly 0.5 2023-10-27 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/b12f2724-cf09-4329-b4d4-fde624ccaeac/386097423_2084780568527865_5570874021040797167_n.jpeg Blog - Why your brand should be writing like a fat lad A great example of consistent tone of voice is Fat Lad At The Back (otherwise known as FLAB). This is a cycling brand for people who aren’t too po-faced about cycling – and their comms reflect that. Their ads are funny, like this one ‘Don’t dress like a badly packaged sausage!’. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/580177ed-8f23-4e10-a6ee-a732ee0d6792/Screenshot+2023-10-26+at+15.33.25.png Blog - Why your brand should be writing like a fat lad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/8f64b274-5b2f-4578-9842-aa041e918feb/Screenshot+2023-10-26+at+15.36.36.png Blog - Why your brand should be writing like a fat lad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/99c2c3b1-d5fb-41af-b0cd-41f2f6ffa007/Screenshot+2023-10-26+at+16.10.48.png Blog - Why your brand should be writing like a fat lad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/ef32effe-0c52-439f-9988-641d8b05723c/kia_movement-that-inspires.jpeg Blog - Why your brand should be writing like a fat lad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/7f09029d-d91b-4d16-8e66-2d9d93183d08/Untitled+%28800+x+800+px%29+%28900+x+800+px%29.png Blog - Why your brand should be writing like a fat lad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/c8f71ca6-97bd-42c4-8606-96735f7feec1/Screenshot+2023-10-27+at+11.05.01.png Blog - Why your brand should be writing like a fat lad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/50230fc3-4d3f-423a-927f-2cdc9923a905/Screenshot+2023-10-27+at+11.06.47.png Blog - Why your brand should be writing like a fat lad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/06395ed1-9aa9-4546-88ca-1e90f36068aa/Screenshot+2023-10-27+at+11.08.39.png Blog - Why your brand should be writing like a fat lad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/6cb71017-2747-430c-8e9b-49ecfb1ec472/Screenshot+2023-10-27+at+11.10.07.png Blog - Why your brand should be writing like a fat lad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/0ec2cc38-f081-4166-947c-ea199a0d56fe/Screenshot+2023-10-27+at+11.22.27.png Blog - Why your brand should be writing like a fat lad It’s just a shame that their email comms don’t feature this tone of voice, but instead opt for neutrality and blandness again, like this example from last month. https://itspersonal.agency/blog/10-content-ideas-for-november-that-arent-just-christmas monthly 0.5 2023-10-27 https://itspersonal.agency/blog/defying-the-marketing-norms-88-year-old-maggie-smith-for-loewe monthly 0.5 2023-10-27 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/57ff25f4-7cd7-4251-8260-58d3db0b41e4/TELEMMGLPICT000354239363_16981705991990_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpeg Blog - Defying the marketing norms: 88-year-old Maggie Smith for LOEWE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/4bc36e8b-0e90-4a67-96a4-0a5b8a262288/1.png Blog - Defying the marketing norms: 88-year-old Maggie Smith for LOEWE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/53c172b4-15ce-4ca0-b107-4810d9f87909/2.png Blog - Defying the marketing norms: 88-year-old Maggie Smith for LOEWE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/86a0e48c-e8ec-488b-84a6-7b63db517a4c/3.png Blog - Defying the marketing norms: 88-year-old Maggie Smith for LOEWE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/how-to-make-halloween-work-for-your-dtc-brand monthly 0.5 2023-10-20 https://itspersonal.agency/blog/the-power-of-positivity-in-marketing-a-winning-strategy monthly 0.5 2023-10-20 https://itspersonal.agency/blog/is-your-website-ready-for-bcfm-important-steps-for-dtc-brands monthly 0.5 2023-10-20 https://itspersonal.agency/blog/three-marketing-campaigns-that-captured-our-attention-recently monthly 0.5 2023-10-13 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/87352b36-6dd6-4083-a101-508cfd93c207/1696225224671.jpg Blog - Three marketing campaigns that captured our attention recently The Coca-Cola Company: "Check Your Cans" by Diet Coke isn't just another beverage campaign. Aimed at raising awareness and funds for breast cancer, Diet Coke introduced limited edition pink cans as a part of Asda's Tickled Pink Campaign. And the response? Astounding! TikTok users embraced the pink aesthetic wholeheartedly, with the hashtag #pinkdietcoke being used over 2.9 million times. It's a brilliant combination of catchy packaging, a noble cause, and massive brand awareness. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/28f47922-c71e-492b-95d8-531ef8eecd88/netflix-comms-final-v3.jpg Blog - Three marketing campaigns that captured our attention recently Netflix: An end of an era was marked by Netflix when they shipped their last red DVD envelope. Instead of just letting it pass quietly, Netflix celebrated the journey of DVD rentals in a poignant marketing commercial. From the moment a consumer picks a DVD to its delivery, Netflix painted a nostalgic picture. It's a heartwarming trip down memory lane for many, reminding us of the simpler times. Watch it here. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/38fcf9fb-c9d5-4f9b-87e5-fc577fa51e35/F7dpjc-WoAALrP0.jpeg Blog - Three marketing campaigns that captured our attention recently - Lupin (Series on Netflix): Just when you think Netflix is done impressing you, they come up with another striking campaign! As the final season of "Lupin" started streaming, Netflix, in collaboration with agency Jellyfish, unveiled fake luxury brand ads in France. Tying up the storyline of the show with Fashion Week through these innovative print ads was nothing short of genius. It's the perfect blend of storytelling and creativity. https://itspersonal.agency/blog/tell-tale-signs-your-brand-isnt-maximising-your-email-channel monthly 0.5 2023-10-13 https://itspersonal.agency/blog/navigating-the-black-friday-frenzy-tips-for-dtc-brands monthly 0.5 2023-10-11 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/6ecfef9a-d446-447f-88ff-2b56d5fa4fc6/Untitled+design.png Blog - Navigating the Black Friday frenzy: Tips for DTC brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/reawakening-dormant-email-contacts-boosting-sales-for-dtc-brands monthly 0.5 2023-10-06 https://itspersonal.agency/blog/the-ogilvy-way-a-complete-copywriting-guide-for-dtc-brands monthly 0.5 2023-10-06 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/4d41c2bb-2002-4f0d-b1ba-176b3fa9aa0b/how-to-wrote-ogilvy-memo.jpeg Blog - The Ogilvy way: A complete copywriting guide for DTC brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/why-emails-are-crucial-for-dtc-brands-this-black-friday monthly 0.5 2023-10-02 https://itspersonal.agency/blog/paid-partnerships-monetising-your-email-list-in-a-different-way monthly 0.5 2023-09-28 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/a5c2733f-9892-45dc-92c4-e3cd6cf2ec63/english+heritage+emiail+example+%281500+x+1000+px%29.png Blog - Paid partnerships: Monetising your email list in a different way - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/your-end-of-september-checklist-dtc-brands monthly 0.5 2023-09-28 https://itspersonal.agency/blog/what-to-write-about-in-october-ideas-beyond-the-pumpkin monthly 0.5 2023-09-21 https://itspersonal.agency/blog/call-me-maybe-building-an-sms-list-the-right-way monthly 0.5 2023-09-20 https://itspersonal.agency/blog/three-good-intentions-that-lead-to-low-email-sales-hell monthly 0.5 2023-09-17 https://itspersonal.agency/blog/mastering-the-art-of-peak-season-sales-a-guide-for-dtc-brands monthly 0.5 2023-09-13 https://itspersonal.agency/blog/texting-for-success-the-benefits-of-sms-you-cant-afford-to-miss monthly 0.5 2023-09-13 https://itspersonal.agency/blog/killer-marketing-in-7-swift-steps-lessons-in-marketing-from-taylor-swift monthly 0.5 2023-09-13 https://itspersonal.agency/blog/airbnbs-winning-marketing-campaigns-the-art-of-engagement monthly 0.5 2023-09-06 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/5d6c6db4-05ab-4c66-ae1b-acbe2b57592e/tweet+1+airbnb.jpeg Blog - Airbnb's winning marketing campaigns: The Art of engagement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/209aeccf-38e9-41b8-97b4-4a194c44cdcb/2023-airbnb-it-advertising-1024x576.jpeg Blog - Airbnb's winning marketing campaigns: The Art of engagement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/d5cd1551-9f0a-4d9f-9d32-9a894e489266/Put+Away+the+Selfie+Stick+and+Live+Like+a+Local%2C+Urges+Airbnb%27s+New+Campaign.jpeg Blog - Airbnb's winning marketing campaigns: The Art of engagement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/sms-and-email-marketing-a-powerful-duo monthly 0.5 2023-09-06 https://itspersonal.agency/blog/a-simple-seo-guide-to-boost-website-visibility monthly 0.5 2023-09-01 https://itspersonal.agency/blog/the-power-of-exceptional-customer-service-in-marketing-lessons-from-chewy monthly 0.5 2023-08-31 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/509036e8-3d5c-4c89-b4de-9aae464a65c8/Untitled.png Blog - 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The Caterpillar Chronicles: How a cake controversy became a marketing masterclass - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/creating-a-kick-ass-in-house-email-marketing-function monthly 0.5 2023-06-01 https://itspersonal.agency/blog/how-your-business-can-leverage-influencer-marketing-in-your-email-channel monthly 0.5 2023-06-01 https://itspersonal.agency/blog/how-to-create-an-email-marketing-function-in-house monthly 0.5 2023-06-01 https://itspersonal.agency/blog/the-rise-and-importance-of-influencer-marketing-on-d2c-businesses monthly 0.5 2023-06-01 https://itspersonal.agency/blog/memes-and-music-the-powerful-partnership-driving-spotifys-success monthly 0.5 2023-06-01 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/548e9454-2532-488d-994d-43ca3c2a2081/image.jpeg Blog - Memes and Music: The powerful partnership driving Spotify's success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/c715663d-b001-4e14-99de-a74e6209248a/image+%281%29.jpeg Blog - 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How to measure email marketing performance in high end furniture retail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/black-friday-and-purpose-driven-brands monthly 0.5 2023-06-01 https://itspersonal.agency/blog/black-friday-the-3-deadly-sins-of-email-marketing monthly 0.5 2023-06-01 https://itspersonal.agency/blog/5-tips-to-keep-active-subscribers-engaged-and-happy monthly 0.5 2023-06-01 https://itspersonal.agency/blog/how-to-find-the-right-marketing-agency monthly 0.5 2023-06-01 https://itspersonal.agency/blog/5-benefits-of-working-with-a-small-marketing-agency monthly 0.5 2023-06-01 https://itspersonal.agency/blog/humour-in-marketing-ryan-reynolds-feat-peloton-example monthly 0.5 2023-06-01 https://itspersonal.agency/blog/can-i-use-humour-in-my-marketing monthly 0.5 2022-07-21 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/ea21aa0f-1b08-4353-be25-2196eec54a27/20220710_163928.png Blog - Can I use humour in my marketing? - Innocent Drinks Innocent nail their light-hearted, fun and quirky copy and marketing. This brand is probably a little more out there than many other brands, but it really works for them and means that they’re certainly a memorable brand. This piece of social media copy perfectly captures the playfulness of the brand. We love how much fun they have with all of their marketing. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/70f1dd92-c393-4d99-b4e6-efe6a69a35dc/Oatly.png Blog - Can I use humour in my marketing? - Oatly Oatly is another great example of a quirky and fun brand. They’re known for their advertising that makes fun of advertising – by drawing attention to the fact that they know they’re trying to sell products, customers are invited to laugh along with the brand (which makes them feel more human). Oatley really does like to have unapologetic fun with their marketing. https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/56f6a2be-fe83-421b-8b17-222c9befce01/20220710_163127.png Blog - Can I use humour in my marketing? - BBC News Heck, even BBC News likes to have a bit of fun from time to time! Anyone for an ice cream pun? #Igot99problemsandaflakeisone It certainly made me crack a smile. https://itspersonal.agency/blog/email-automation-when-should-i-automate-my-emails monthly 0.5 2023-06-01 https://itspersonal.agency/blog/three-questions-to-help-you-create-even-better-emails monthly 0.5 2023-06-01 https://itspersonal.agency/blog/why-you-should-use-reviews-and-awards-in-your-marketing monthly 0.5 2023-06-01 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/b322a965-74e4-4a46-a651-b9881a36cb2b/Costa_ad2_800.jpg Blog - Why Using Reviews and Awards in Your Marketing is Effective - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/simplicity-in-marketing-ad-example monthly 0.5 2023-06-01 https://itspersonal.agency/blog/why-is-simplicity-the-best-way-to-capture-your-audience monthly 0.5 2023-06-01 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/9abd7c04-3479-4936-afdf-c5550763a84a/20220617_113310.jpg Blog - Why is simplicity the best way to capture your audience? - Simplicity Email Example: Rothy’s Rothy’s email here hits the simplicity spot. The email has an image of one of their bags with plastic bottles inside and around it. Upon opening the email, this image will intrigue the reader. The header helps to explain the image - “100 million bottles and counting”. https://itspersonal.agency/blog/who-cares-about-the-founder monthly 0.5 2023-06-01 https://images.squarespace-cdn.com/content/v1/61e55502b0387b781ecd7e8d/1648646634128-9JTRQEHN08C8V4MOHLDF/FoundersStory.jpg Blog - Who cares about the Founder? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://itspersonal.agency/blog/how-to-identify-your-target-audience-for-an-early-stage-startup monthly 0.5 2023-06-01 https://itspersonal.agency/blog/dress-the-part-confidence-building-tips-from-mel-robbins-and-ryan-serhant monthly 0.5 2023-06-01 https://itspersonal.agency/blog/how-to-create-new-segments-for-ios-15 monthly 0.5 2023-06-01 https://itspersonal.agency/blog/category/Black+Friday monthly 0.5 https://itspersonal.agency/blog/category/Inside+Marketing monthly 0.5 https://itspersonal.agency/blog/category/What+To+Write+About... monthly 0.5 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