Hello! We’re Magda and Olga; the co-founders of It’s Personal.

Over a decade ago, we started our journey as part of the original management team at sofa.com, an online furniture retailer that quickly became one of the UK's fastest-growing privately owned businesses. 

It was a time where online advertising costs were rising, prompting brands to seek innovative ways to get the most out of their marketing budgets. Our team decided to focus on a new method that we hadn’t tried before; email marketing.

We were incredibly hands-on in developing this function within the business from scratch, using much less sophisticated (yet much more expensive!) email tools that are available today.

Yet, the results we began to see almost immediately were nothing short of astonishing:

• Our sales conversions doubled

• Website traffic conversions soared, with a remarkable double-digit increase

• Additionally, we achieved a significant reduction in our cost per acquisition, a clear indicator of the cost-saving benefits of our email-centric approach.

These incredible results made it clear that doing email well helped bring in many MORE orders and NEW customers WITHOUT having to increase the media spend.

This marked the start of our email journey, and the creation of our own email marketing agency, It's Personal.

We utilise our extensive knowledge and expertise to help purpose-driven, lifestyle brands grow online through clever, data-driven email marketing strategies.

We believe in business as a force for good and support inspirational business founders in growing sustainable businesses, where profit is valued just as much as people and the planet.

We have a small but mighty expert team who are resourceful, creative and focused on driving results fast.

We’re data-driven and help our clients make strategic decisions based on clean, reliable data, interpreted in the context of the wider sector and industry.

Get in touch to see what we can do for your business!