10 tips (+ a bonus Pro tip) for Crafting The Perfect Subject Line
Crafting the perfect email subject line is a task that requires a delicate balance of creativity and strategy. It's like painting a masterpiece—it demands finesse, attention to detail, and a dash of inspiration.
Here are our 10 key ingredients to consider:
Spice it Up with Emojis: Emojis are like little mood boosters for your subject lines. They add a fun touch and help express feelings. So, why not sprinkle some emojis into your subject lines to jazz them up and catch the eye of your readers? Example: "A nude lip shade you won't forget"
Brevity: Less is often more, especially in today's fast-paced world. Keep your subject lines short and sweet to cut through the clutter and catch attention. Example: "Meet your new BFF".
Create a Sense of Exclusivity: People love feeling like they're part of something special. Use words like "exclusive", "VIP", or "invitation-only" to make subscribers feel privileged to open your email. Example: "Shh... you have exclusive access".
Curiosity: Picture your subject line as a teaser trailer for an exciting film. You want to spark interest without revealing too much. Leave your subscribers curious and eager for more. Example: "We have never done this before...".
Urgency: Ever felt the tug of "now or never"? That's the power of urgency. But use it wisely; too much urgency can diminish its impact. Create a sense of urgency that nudges your subscribers to act without feeling pressured. Example: "Hurry! This offer ends tonight"
Personal Touch: There's something special about seeing your name in lights, or in this case, in an email subject line. Personalisation is crucial for grabbing attention and making your subscribers feel valued. Use data smartly to tailor your message to each individual. Example: "John, here's something just for you!".
Clarity: In a flood of emails, clarity is your best ally. Be clear about the value your email provides. If subscribers know what's in it for them, they're more likely to click open. Example: "New product alert! Don't miss out...".
Use Numbers or Statistics: Incorporating numbers or stats can make your subject line more tangible and tempting. For instance, "5 Tips to boost your productivity".
Ask a Question: Questions naturally engage readers and prompt them to ponder the answer. Pose a thought-provoking question relevant to your email content to encourage opens, such as "Ready for our best ?".
Get Bold with Capital Words: Sometimes, a bit of emphasis is all you need to make your point pop. Using capital words here and there can help highlight key phrases or create a sense of urgency. Just remember, moderation is key – you don't want to shout at your subscribers! Example: "This is YOUR early access".
Each of these elements taps into our natural instincts and behaviours: curiosity fuels exploration, urgency prompts action, personalisation fosters connection, clarity builds trust, and brevity respects our time. Don't hesitate to experiment with different subject lines to see what resonates best with your audience. A/B testing can help you understand which types of subject lines generate higher open rates, allowing you to refine your approach over time.
PRO TIP: You can combine many of these ingredients to create the ultimate subject line, such as using urgency and asking a question at the same time, or getting bold with a capital word while creating a sense of exclusivity. The possibilities are truly endless. Here are some examples you can take home: "Ready for your exclusive access?", "Guess what we just did?", "HURRY! The offer ends tonight".
Can you tell which elements we've combined in these examples?