Hello! We’re Magda and Olga; the co-founders of It’s Personal.

Over a decade ago, we started our journey as part of the original management team at sofa.com, an online furniture retailer that quickly became one of the UK's fastest-growing privately owned businesses. 

It was a time where online advertising costs were rising, prompting brands to seek innovative ways to get the most out of their marketing budgets. investing in Customer Retention was the smart move.

We were hands-on in developing a cross-team Customer Retention function within the business from scratch. Of course, it included all of us in the Growth and Marketing teams, but we didn’t stop there. Customer Retention was everyone’s business; from Customer Services to Sales, to Delivery and Stock teams. Focusing on keeping our customers happy made us one of the most successful businesses in our sector, later acquired at a valuation that reflected that success.

We moved on to other roles in DTC and Ecommerce brands and the roles we held were CDO, CMO, CCO. Throughout this time, we always thought that Customer Retention is undervalued, overlooked and underestimated.

That’s why we started It’s Personal. We help Ecommerce brands to win more happy customers and keep them for longer. We run an agency we wish we’d had a chance to work with in our brand-side times.

A few words about our team:

We utilise our extensive knowledge and expertise to help purpose-driven, lifestyle brands grow online through clever, data-driven email marketing strategies.

We believe in business as a force for good and support inspirational business founders in growing sustainable businesses, where profit is valued just as much as people and the planet.

We have a small but mighty expert team who are resourceful, creative and focused on driving results fast.

We’re data-driven and help our clients make strategic decisions based on clean, reliable data, interpreted in the context of the wider sector and industry.

Get in touch to see what we can do for your business!