5 Benefits of Working with a Small Marketing Agency
Did you know that the average business spends 13% of its gross revenue on marketing? New businesses often spend between 12% and 20%, while well-established businesses tend to spend between 6% and 12% on their marketing.
But unless you’re a trained marketer or have a marketing team that can track and monitor your data, your marketing efforts might be in vain (no matter how much you spend). That’s where outsourcing to a marketing agency can help.
As a small email marketing agency, we know a thing or two about how to help you get the most for your money (and perhaps most importantly, how to connect and build an audience). Read on to discover 5 benefits of working with a small marketing agency.
1. Working with a Small Marketing Agency Means Access to a Senior Team
Working with smaller marketing agencies often means that you get to work with a more senior team. A common misconception is that smaller agencies only have junior marketing experts, but that’s not true; smaller marketing companies usually have a highly experienced team.
And thanks to fewer internal processes, you get access to these marketing experts – so you get the best for your brand.
2. Enjoy Quicker Results with a Small Marketing Agency
As mentioned above, smaller marketing agencies tend to have fewer internal processes and less bureaucracy. This means that smaller agencies can move past the discovery and strategy stages quicker, and you get the results you need faster.
3. Small Marketing Agencies Will Make You Feel More Valued and Understood
When there are fewer people in a meeting, you’re more likely to have your voice heard and understood. And this is exactly what happens when you work with a small marketing agency because they have fewer employees. We believe this matters because when you can properly share your brand’s story, values and mission with a marketing agency, they’ll be able to reflect your brand better across all your marketing communications.
(And as a bonus, when you work with a small marketing company, you’re more likely to develop a friendly, organic and strong relationship.)
4. You Have More Flexibility with Small Marketing Agency
Flexibility is a must-have for those in industries where business moves fast and your processes chop and change. A small marketing agency can help with your flexibility needs because compared to larger marketing agencies, they tend to be more flexible.
Smaller teams in marketing companies usually have to deal with less red tape and politics, which means they can embrace and implement new demands. After all, their focus is solemnly on you and getting you the best results for your business.
5. Small Marketing Agencies Implement Teamwork Better
Larger marketing agencies often juggle at least a dozen clients at any given time, which can induce stress. And as we all know, stress can drastically reduce creativity and strain relationships.
However, small marketing agencies often have a better culture and implement better teamwork. Employees in small marketing companies usually work very closely together, which can help boost creativity, reduce stress and lead to better results for your business.
Should You Work with a Small Marketing Agency?
As you can see, working with a small marketing agency has many benefits. But it’s not always the right fit for everybody.
We believe that small marketing agencies work best with other small (or medium) businesses, which are very ambitious and focused on bringing in fast results.