5 Must-Have Automated Flows for Your Ecommerce Shop

Here’s something that can really boost your ecommerce game: automated email flows. These nifty little sequences can work wonders for your customer relationships and sales. Here are five flows you'll want to set up pronto, along with some inspiring examples from brands that are nailing it.

1) Welcome Series

First impressions count, right? A solid welcome series introduces new subscribers to your brand and gets them excited about what you offer.

Who's doing it well? Allbirds, the sustainable footwear brand, sends a series of emails that showcase their eco-friendly materials and comfy designs. They even throw in a cheeky discount to nudge first-time buyers.

2) Abandoned Cart Recovery

We've all been there – adding items to our cart and then getting distracted. An abandoned cart flow gently reminds customers about those forgotten goodies.

Casper, the mattress maverick, has this down to a tee. They send friendly reminders with customer reviews and a countdown timer to create a sense of urgency. Sweet dreams, indeed!

3) Post-Purchase Thank You

Show some love to your customers after they've made a purchase. It's a great way to build loyalty and maybe even snag some user-generated content.

Glossier, the beauty brand that's all about "skin first, makeup second," sends a heartfelt thank you email that encourages customers to share their new looks on social media. Talk about building a community!

4) Win-Back Campaign

Sometimes customers drift away. A win-back campaign can help reignite that spark and bring them back into the fold.

Urban Outfitters, sends a "we’ve miss you" email with a tempting offer to reactivate lapsed subscribers. They couple it with a prominent unsubscribe link to build more trust and stay away from those spam reports!

5) Product Replenishment

For products that need regular replacing, a replenishment flow can be a game-changer. It's all about making life easier for your customers.

Who's crushing it? Sephora. They send timely reminders when it's time to stock up, complete with easy reorder buttons. And just in case you’re also low on funds, they remind you how many Sephora points you have to offset the cost. Smooth move, right?

There you have it – five automated flows that can take your ecommerce shop to the next level. Remember, it's all about understanding your customers and what's helpful to them at each stage of their journey.

Why not start a conversation with your team about implementing these flows? Your customers (and your bottom line) will thank you.

Got any questions or want to share your own automated flow success stories? Drop us a line – we'd love to hear from you!