5 Super Bowl Campaigns We Loved

The Super Bowl might be famous for the sporting spectacle, but we think the best part is the adverts (and Taylor Swift)! From skincare to doughnuts, this year’s campaigns didn’t disappoint. 

Here are our 5 favourite adverts from the Super Bowl 2024. 

CeraVe - ‘Michael CeraVe’

Skincare brand CeraVe leveraged a recent viral TikTok to create a very memorable and effective Super Bowl ad. The TikTok user asked if famous actor Michael Cera was behind the beloved skincare brand, something the brand capitalised on by having Cera sign bottles in a pharmacy in the days leading up to the Super Bowl. This ad ends with Michael Cera showcasing his ad idea to a room full of dermatologists, brilliantly spotlighting the actual people behind the product. 

Hellmann’s - ‘Mayo Cat’

Cats and mayonnaise might not seem like an obvious combination, but Hellmann’s pair the two up perfectly. We love how this ad uses its own brand awareness. Hellman’s knows exactly what people use their product for and isn't afraid to make use of that!  

Uber Eats - ‘Don’t Forget Uber Eats’

Did you know that Uber Eats delivers office supplies? Neither did we! Clearly Uber knows many people aren’t aware of this service, and their Super Bowl campaign aims to change that by using famous faces such as the Beckhams and Jennifer Anniston.

Dunkin Donuts- ‘DunKings’

Ben Affleck and Dunkin Donuts seem linked forever after the film star has gone viral several times over the photos of him spilling his favourite fast food. We love how self-aware this ad is and how it pokes fun at J Lo and Ben Affleck’s relationship. 

Google Pixel Camera

We love technology, so it’s no surprise that we loved the Google Pixel campaign. This empathetic ad shows how life is for a visually impaired man and how he uses his Google Pixel to capture his world. It's a great moment of accessibility that just had to feature on our list.