A Revolution in Content Creation for Email Marketing: MAO

Remember the excitement around SEO? Now, there's a new kid on the block – MAO (Mailbox Algorithms Optimisation). Just as we adapted our content for search engines, it's time to tailor our email marketing strategies to fit AI-driven mailbox algorithms.

Were you glued to the latest updates from OpenAI and Google? Even if you missed it, the buzz is real – AI is transforming our world at lightning speed. We're now living in an era where AI isn't just a helper but a conversational companion. The announcements about Google's new features in Gmail are a game-changer for email marketers.

What's Changing in Gmail?

Google's Gmail is set to introduce automatic summarizing, organizing, and content management within email inboxes. This is thanks to the Gemini 1.5 Pro language model, which acts like an intelligent assistant right in your inbox. With just a click, users can get a detailed analysis and summary of their emails.

What does this mean for us?

We need to rethink how we craft our emails. Our messages must be clear and direct so that AI can prioritize and convey key information effectively. This means concise, straightforward emails are the way forward.

Why the shift?

It's simple: productivity and time-saving. AI thrives on clarity and brevity. With email being a primary communication tool, adding an intelligent assistant to manage inboxes was inevitable. To ensure our messages are processed and highlighted by these algorithms, we must adapt our content to meet their new standards.

Enter the era of MAO

Think of everything in your inbox as fuel for an AI engine. This fuel – our emails – needs to be well-prepared, not just visually appealing. Short, clear messages with direct calls to action are the new norm. Focus on keywords to help algorithms summarize and highlight your emails effectively, much like we do with SEO for websites.

MAO's impact on email marketing

The "less-is-more" principle is now crucial. It's not just about the content but also the sender's reputation. Your domain's reputation affects where your email lands – be it the primary inbox or the dreaded spam folder. The new Gmail assistant adds another layer of scrutiny, acting as a gatekeeper.

Frequency matters too

New algorithms will likely monitor how often you send emails. A balanced approach is key – maintain regular contact without being overwhelming. Adopt the new rule: engage consistently, but don't spam.

Revamping your metrics

Traditional metrics like Open Rate, CTR, and CTOR might take a backseat. We'll need to focus on new metrics that reflect the effectiveness of our AI-optimised emails.

Keep your emails short, direct, and optimised for mailbox algorithms. Remember, it's all about making your message clear and compelling for both the reader and the AI.