Clever ways to boost your brand's sales through Email Marketing
Email Marketing is an important strategy for businesses looking to build relationships with customers - and we would argue that it is one of THE most effective and important Marketing tools at your disposal right now.
When done correctly, Email Marketing can increase brand awareness, target specific audiences, provide measurable results, improve customer retention and drive sales.
However, we too often see brands getting Email Marketing all wrong. Customers are so fed up with endless sales messages, pushy communications and spam-like emails - and all sending these will do is drain your database. Customers will simply start to ignore your messages, your numbers with plummet and regaining their trust will take time.
If you're looking to grow your sales from email marketing, don't do these:
⛔ Increase your email frequency for long periods of time
⛔ Push sales in every single email
⛔ Send the same messages to the whole of your database, without segmentation
If you're looking to boost sales from your Email channel however, do these instead:
💚 Segment and personalise!
Segmenting your email list based on subscriber behaviour, stage of the customer journey and preferences can help you deliver more targeted and personalised content. This can help increase open and click-through rates, as well as reduce the likelihood of unsubscribes or spam complaints.
💚 Provide value
Offer valuable content to your subscribers that they can't find anywhere else. This can include exclusive discounts, free resources, entertainment, humour or expert insights that align with your brand's values and mission.
💚 Encourage feedback
Ask your subscribers to provide feedback and engage with your brand through surveys, polls, and social media channels. This can help you better understand your audience's needs and preferences, and demonstrate that you care about their opinions.
💚 Be transparent
About your brand's policies, values, and practices. This can include providing clear opt-in and opt-out options for your email list, as well as sharing information about your company's social responsibility initiatives or ethical sourcing practices.
💚 Get clever with your automation
Review and optimise your automated sequences alongside your personalised segmentation. Ensure communications are timely, helpful and relevant to the customer they are being sent to.
💚 Be consistent
Consistency is key when it comes to email marketing. Make sure your brand's tone, messaging, and design are consistent across all of your email communications, and pop into your subscribers' inbox at the same time each week so they're always expecting you. This can help build trust and recognition with your subscribers over time.
Email Marketing can THE most profitable Marketing tool for your business when executed correctly, and following these tips will ensure that your brand is on its way to creating a meaningful, valuable and profitable Email channel.
At KDV, we have the pleasure of working with purpose-driven, meaningful brands to build their Email Marketing channel everyday. If you'd like to speak to us about your business and how to make the most of your email channel, drop us a line and we will be super happy to help!