CLICK FOR DOG: A lesson in delighting subscribers from Glossier
In today's fast-paced digital world, where our inboxes are bombarded with promotional emails, there's something special about receiving a non-promotional email that's just pure fun.
Take Glossier, for example. they've perfected the art of sending emails that are absolutely not about products or sales…
Instead, they focus on making their subscribers feel great.
Here's why we love these kinds of emails:
Building a real connection: Sending non-promotional emails, sends a message that you care about your subscribers as a person, not just as a customer. Glossier’s “You look good” campaign creates a positive brand image and also makes their customers feel valued. It's the secret to building strong, long-lasting loyalty.
Unleashing creativity: Non-promotional emails give companies a chance to showcase their creativity and stand out from the crowd. They can offer something fun, enjoyable, or totally unique, capturing the imagination of subscribers. It's like receiving a little surprise gift in your inbox that keeps you guessing what’s next.
The sneaky sales strategy: Yes, these emails aren't all about promotions, but companies like Glossier are smart. They link every element in the email to their product pages. So, while they're making you smile and feel good, they're also tempting you to explore their products…
Strengthening BFF bonds: Non-promotional emails focus on creating positive experiences, rather than pushing for sales. When a brand truly understands and resonates with you, it's like having a trusted BFF right in your inbox. This fosters loyalty, a natural impulse to share the love with friends, and perhaps even a well-deserved shopping spree to celebrate the connection.
Let's embrace the joy of non-promotional emails that make us smile, laugh, and feel special. They're the secret sauce to building lasting connections and keeping us excited about the brands we love! Bravo, Glossier 👏
