From Checkout to Instagram: Elevate Your Brand's Valentine's Day Impact

The month of love is just around the corner and we have found a significant opportunity for DTC brands to boost their average order value - the matching trend! The trend involves couples and friends seeking matching or complementary outfits to celebrate their connections.

By aligning products with the desire for shared experiences, you can elevate your appeal and encourage customers to invest more around Valentine’s Day (and Galentine’s Day, of course!).

Let’s take a look at how you can achieve that…

Customisation and Personalisation

Customisation is key. You can offer personalised products that allow couples and friends to express their unique bond, such as custom-engraved jewellery, bespoke items and more.

Bundles and Combo Offers

You can create enticing bundle offers that cater to couples or friends looking for coordinated products. For example, a "His and Hers" package comprising matching apparel is a definite winner. By bundling some of your products together, you can offer a more attractive price point.

Limited Edition and Exclusivity

How about introducing a limited edition matching items to create a sense of exclusivity and urgency? Customers won't want to miss out on a unique and special Valentine's or Galentine’s Day offering.

Cross-selling opportunities

It’s easy to use the matching trend as an opportunity to cross-sell complementary products. For example, if a customer purchases matching apparel, suggest adding coordinating or other related items to their cart. A great way to enhance the overall shopping experience and increase the AOV by encouraging customers to explore additional offerings.

Social Media Marketing

Don’t forget to showcase yourmatching products through visually appealing and shareable content. Encourage customers to share pictures of themselves wearing or using your products, creating a buzz around the trend. It’s a powerful social proof.

Strategic Checkout Messaging

Integrate targeted messaging during the checkout process to prompt customers to double their order. Encourage them to 'match' with their significant other or friend by adding a similar item to their cart.
Craft persuasive messages like, 'We see you've added [product] to your cart; why not order another for your loved one or friend to match?'

Curated Landing Pages

Create dedicated landing pages that bundle complementary colours or styles of your products together for both couples and friends. Emphasise the idea of 'matching' in your messaging to convey the trend.
Simplify the decision-making process for customers by showcasing pre-matched products, they’ll thank you for it.

You can seize the opportunity to enhance your Valentine's Day and Galentine's Day campaigns with this popular trend. Through customisation, bundling, exclusivity, cross-selling, and social media marketing, you can create a compelling shopping experience that resonates with couples, friends, and families celebrating their bond.

Embrace the matching trend, and watch your sales soar to new heights, you'll thank us later!