How often send emails to increase subscribers’ engagement?

Is it you on the meme deciding if you should send one more email to check if they finally engage this time and increase your revenue further on?

Avoid sending too frequently to non-engagers to protect your sender reputation. Align your email frequency with subscriber engagement for optimal results.

There are 3 main benefits of this approach:

You will not annoy your subscribers

Most people check their email daily. If you email them every day and they frequently delete or archive your emails, they’ll get annoyed, harming your brand reputation. Instead, move inactive contacts to a group that aligns with their open behavior, giving them a chance to rediscover your brand when ready.

You will have email providers on your side

Subscriber engagement signals to inbox providers help keep your emails in the primary inbox. Conversely, unopened emails hurt your reputation. If this continues, your emails may stop reaching the main inbox, wasting resources. Regularly cleaning your list and focusing on engaged subscribers improves sender reputation and personalizes content for better retention.

You will not risk spam complaints

If subscribers aren’t engaging with your emails and you keep sending them daily, they may eventually report you as spam or block your messages. This damages your sender reputation and email deliverability. Instead, base your sending on engagement to maintain a healthy list and better promote your products.

Determine your sending schedule based on subscriber engagement (the more they engage, the higher tolerance to frequent communication). This shows inbox providers you value your subscribers' interests and helps avoid burning out less engaged subscribers.