Love It, Hate It, or Opt-Out: Not Everyone Wants a Date with Your Valentine’s Day Emails
Valentine's Day is just around the corner, and we bet you're all set to dive into your Valentine's Day email campaigns. It's the time to shower your subscribers with romantic offers, heartfelt messages, and beautifully crafted designs, right?
But here's a question to ponder: what about those subscribers who might not be feeling the love this Valentine's season?
Let's face it; not everyone is head over heels about Valentine's Day. Some might even prefer to skip the whole thing. That's where the Valentine's opt-out email comes into play. It's a simple yet thoughtful gesture that can make a world of difference in how your subscribers perceive your brand.
Let's dive into why this little step is a big deal.
Understanding the Power of Choice
We're all about putting our subscribers first. And from experience we’ve learnt that not everyone's on board with the Valentine's Day hype. So, what's our secret sauce? It's all about giving people the power to choose.
This approach isn't just about dodging unsubscribes; it's also a smart move for any brand because it builds a stronger relationship with its customers. It shows your respect and lets your customers curate their inbox experience.
Empathy in Marketing
When it comes to good marketing, empathy is the name of the game. It's all about understanding our audience and showing we've got their backs. Now, let's talk about Valentine's Day – a day of love and romance, right? Well, not for everyone.
We get it; Valentine's Day isn't all hearts and flowers for some folks. That's where our little trick, the Valentine's opt-out email, comes into play. It's like saying, "Hey, we get that V-Day might not be your thing. No worries, you can skip the lovey-dovey emails by clicking below."
Valentine's Day and Mental Health
Believe it or not, about 15 million Americans admit that their mental health takes a nosedive around Valentine's Day. And more than a quarter of them say they're not exactly thrilled about the whole affair.
So, to show understanding to your customers, you’re giving them the power to say 'no thanks' to Valentine's Day emails. By offering this opt-out option, you’ll be helping to create a kinder, more compassionate online space during what can be a bit of a tricky time. It will mean the world to some of your customers,
Quantity doesn’t matter
We had a client who chose to opt-in for the Valentine’s Day opt-out last year, and only 40 people chose the option. But quantity isn’t important here, what you should be looking to create with this email is a stronger and long-lasting connection with your customers. Those 40 people surely appreciated the thought and felt that you cared about them and their opinions. The image above says enough, doesn't it?