Our Top 8 Tools for Boosting Customer Retention in 2024

Working with fast-growing, mission-driven ecommerce brands, we've seen firsthand how the right tech can make or break your customer retention strategies.

As we step into 2024, the digital landscape is brimming with tools promising to keep your customers coming back for more. But which ones really deliver?

Here's our rundown of the top 8 tech solutions that have genuinely impressed us:

Email Marketing with Klaviyo

Klaviyo is a game changer, even if we say so ourselves being one of their close partners. It's not just about sending emails; it's about sending the right emails. With advanced segmentation and personalisation features, we've seen engagement levels, and customer loyalty shoot up. It's like having a conversation, not just broadcasting messages. The balance between the cost of the software and what it offers is definitely the right one for startups and scaleups in the ecomm space.

Customer Data Platform: Segment

Imagine having all your customer data in one place, making sense and driving decisions. That's Segment for you. It unifies data from various touchpoints, allowing for a personalised experience that keeps customers coming back.

Yotpo for Loyalty, Reviews, and Referrals

Want to make your customers feel special? Yotpo lets us create custom loyalty programs that do more than just offer rewards; they build real connections. It's like saying 'thank you' in a way that resonates with each customer. They can get a perk for referring a friend and leave you a nice review too. Yotpo helps us gather and showcase customer reviews and feedback, building that trust and encouraging others to stay on board.

Gorgias for Live Chat and Customer Support

Customer support can be a make-or-break moment in retention. Gorgias has been a reliable ally, helping us provide quick, effective support through live chat and more. Happy customers are returning customers.

Personalising with Nosto

Nosto uses AI to show customers what they're likely to love. It's like a personal shopper for every visitor, making their experience unique and increasing the chances they'll come back.

Subscription Management via Skio

In the world of subscriptions, Skio is a lifesaver. It simplifies managing recurring payments, making it easier for customers to stay loyal without the hassle.

Analytics for website Data Insights

Google Analytics days are long gone, but there is plenty of other tools that are great for understanding the behaviour of your website visitors, how to translate it to sales, and how to then improve the customer journey. We love Conjura, Sweet Analytics and TripleWhale - to name a few! Personalised experiences based on where people come from and their unique stage of the buying journey is where you want to be.

Hotjar for User Experience Optimisation

Ever wish you could read your customers' minds? Hotjar comes close. Heatmaps, session recordings, surveys – they give us a window into how customers interact with our site, so we can make their experience better and more engaging.

So, there you have it – our top tech picks for keeping your customers loyal and engaged. It's not just about the flashiest tools; it's about what genuinely works in creating lasting relationships.