Perplexity Is Quietly Building a Game-Changing AI Shopping Platform, Eyeing Amazon’s Turf

In a bold move to challenge ecommerce giants, Jeff Bezos-backed startup Perplexity is making waves with its new feature, Pro Shop. This AI-powered shopping tool is now open for early access, allowing users to research and purchase products directly on the platform. Imagine a seamless experience where customers can find what they need, click "Buy with Pro," and check out - without ever leaving the site. 🚀

So, what’s the game-changer here?

Pro Shop not only offers free shipping on eligible items but also handles taxes (in the US) and purchasing on behalf of users. It’s all about simplicity - no redirecting to third-party merchants. Users enter their details once, and the transaction is done, with status tracking built into the platform.

This strategy positions Perplexity as a major player in the AI-powered ecommerce space. With ambitions to double its valuation to over $8 billion, the startup is setting its sights on Amazon and Google Shopping. Not new to taking on giants, Perplexity has already made a splash with its AI-powered search engine, which has ruffled Google’s feathers. And now, they’re adding ecommerce into the mix.

But here’s the kicker: Perplexity’s approach isn’t just about selling products - it’s about leveraging AI to personalise the shopping experience. Imagine a platform where AI learns your preferences, answers your questions, and curates the best deals, all in one place. That’s where the future is heading.

Industry experts are keeping a close eye on Perplexity’s next moves, especially as they introduce ads on the platform later this year. Partnering with brands like Nike for “sponsored questions” could reshape the way merchants interact with customers in real-time.

But let’s not underestimate the challenge. As Debra Aho Williamson from Sonata Insights pointed out, “Ecommerce companies struggle with this, let alone a startup like Perplexity.” Still, Perplexity’s ambition to merge AI-powered search with a seamless ecommerce experience could be the edge they need to stand out in a crowded market.

The Takeaway?
By integrating AI and ecommerce, Perplexity is aiming to change how we shop online - creating a frictionless experience where consumers can research, engage, and purchase all in one place. At the same time, whenever commerce is introduced it raises the question - is it a genuine answer or just an ad? The stakes are high, but if they pull it off, they could redefine what online shopping looks like in the AI era. 🚀