Take on BFCM with these 8 shopper personas.
We know BFCM can be a bit overwhelming. It's like the Olympics of e-commerce, right? But here's the thing - it's not just about slashing prices and crossing your fingers. It's about really getting to know your customers and speaking their language. So, grab a cuppa and let's explore some shopper personas and how to win them over with your emails!
The Bargain Hunter:
Bargain Hunter is highly price-sensitive. Actively looks for the best deals and discounts. Likely to compare prices across multiple retailers. How do we catch their eye?
Slide into their inbox with personalised, exclusive discounts. It's like giving them a secret password to the sale of the century!
Create a bit of urgency with time-sensitive offers. A countdown in the subject line can work wonders.
Show them how your deals stack up against the competition. Let the savings speak for themselves!
The Early Bird:
These shoppers like to get ahead of the game. They're all about avoiding the last-minute rush and are willing to put a premium on convenience.
Give them early access to your sales. It's like letting them skip the queue - they'll love you for it!
Share sneak peeks of your upcoming deals. They'll feel like they've got insider info.
Send friendly reminders as the sale approaches. Help them stay on top of things!
The Last-Minute Shopper:
We all know someone like this (maybe it's us sometimes!). They need a little nudge to get going.
Send urgent reminders about deals that are ending soon. Sometimes a little pressure helps!
Follow up on abandoned carts with personalised emails. Maybe offer a small incentive to seal the deal.
Highlight your speedy shipping options. It might be just what they need to hit that 'Buy' button.
The Loyal Customer:
These are your VIPs. They stick with your brand through thick and thin. Let's make them feel extra special.
Offer them special rewards or extra points for their BFCM purchases. Show them some love!
Use their purchase history to suggest products they might like. It's all about that personal touch.
Invite them to exclusive BFCM events or early access sales. Make them feel like part of the inner circle.
The Gift Shopper:
These folks are like Santa's little helpers. They value convenience and unique gift ideas but may need assistance in selecting the right gifts. Let's give them a hand!
Send them gift guides categorised by recipient. 'For him', 'For her', 'For the kids' - you get the idea.
Use their browsing history to suggest personalised gift ideas. Make their life easier!
If you offer gift wrapping, make sure they know about it. It's the little things that count.
The Tech Enthusiast:
These shoppers get excited about the latest tech. They're happy to invest in high-tech products. For them, detailed product information and reviews are a must!
Let them know about any new product launches or exclusive tech deals. It's like giving them a backstage pass to the future!
Include detailed product info and customer reviews in your emails. They love to geek out on the specs!
Consider promoting bundle deals with accessories. It's a great way to increase your average order value.
The Fashionista:
Always on trend, these shoppers are looking for the latest styles. They value style and brand reputation and they are likely to be influenced by social media and fashion influencers.
Send them alerts about the hottest fashion trends for the season. Be their personal style guru!
If you're working with any influencers, showcase those collaborations.
Include style guides or lookbooks to inspire their shopping. It's like giving them their own personal stylist.
The Environmentalist:
These customers care about sustainability and want to support brands that align with their values.
Highlight your eco-friendly products and any sustainable practices. Show them you care too!
Share your brand's commitment to ethical practices. Transparency goes a long way!
Tell stories about the positive impact of their purchases. Show them they're making a difference.
Remember, the key to successful BFCM campaigns is understanding your customers and speaking their language. Use these ideas as a starting point, but don't be afraid to get creative and try new things. It's like cooking - follow the recipe, but add your own special sauce!
A few extra tips to keep in mind:
Always test different elements of your emails to see what works best. It's like trying on outfits before a big date - you want to look your best!
Make sure your emails look great on mobile. So many of us shop on our phones these days!
Use clear, compelling calls-to-action. Make it easy for people to take the next step.
Personalise, personalise, personalise. Use the data you have to make each customer feel valued.
Don't forget to follow up after the sale. A simple 'thank you' can go a long way.
By focusing on your customers and what matters to them, you're setting yourself up for a successful BFCM season. It's like hosting the perfect party - when your guests feel welcome and understood, they're more likely to stick around and have a great time!
We'd love to hear your thoughts! How do you plan to connect with your customers this BFCM? Any clever email strategies up your sleeve? Share them with us - we're all in this together!
And remember, if you need a hand with your email marketing or loyalty programs, we're always here to help. Happy selling, and may your BFCM be merry and bright!