Supercharge your Revenue: Personalisation in practice
In today's digital landscape, hyper-personalising emails has become an essential strategy for businesses looking to enhance revenue and build stronger connections with customers.
According to Zendesk, over 90% of customers are more likely to spend money on brands that offer personalised experiences. It's clear that understanding and addressing customers' unique needs and preferences should be a top priority…
But personalisation in emails goes beyond surface-level details like using their name or location. The true power of personalisation lies in tailoring content based on customers' individual needs and behaviours. By harnessing the potential of automation and behavioural data, businesses can deliver targeted and relevant emails that truly resonate with recipients.
To demonstrate the power of personalisation, we've curated our top examples of how you can sprinkle that personal touch into your email campaigns ✨
Tell personalised stories: One effective way to utilise customer data is by sharing it with the customers themselves. A great example is EasyJet - for their 20-year anniversary, they sent out emails to each customer, detailing all the destinations they had travelled to with EasyJet over the past 20 years. This personalised approach struck a chord with the recipients, evoking fond memories of their best holidays.
Another great example comes from Grammarly, who provides users with weekly writing summaries that compare their stats to others, instilling a sense of accomplishment and motivation.
Offer personalised content recommendations: With an abundance of content and products available, customers often struggle to find what truly interests them. By leveraging customer data, brands can offer tailored content recommendations. Platforms like TikTok recommend videos based on users' interests, while Netflix suggests content based on viewing history. By guiding customers to relevant and engaging content, brands can enhance the overall user experience and foster a deeper connection.
Personalise based on behaviour: Understanding customer behaviour is key to effective personalisation. By tracking how customers interact with a brand, businesses can tailor emails to suit their preferences and needs. A perfect example is this email from Mack Weldon, which not only reminds customers of the item they’ve left behind (along with a compliment!), but also recommends other products the customer may be interested in.
As you can see, personalisation is not just a nice-to-have - it's a game-changer in the world of email marketing.
Customers now demand more than generic messages; they crave tailored experiences that resonate with their unique preferences.
We've only just scratched the surface of the incredible ways personalisation can revolutionise your email marketing efforts, if you're keen to dive deeper and discuss how personalisation can be harnessed for your specific business - we're here to help! Contact us and let's have a chat about unlocking the full potential of personalisation in your email campaigns.