Text your way to BFCM gold: 9 steps to killer SMS Marketing
Black Friday Cyber Monday (BFCM) is a massive shopping event, and SMS marketing can be a powerful tool to engage your customers and boost your sales.
At It's Personal - we're SMS experts and we love to build mindful, tailored SMS strategies for our lovely clients. When done well, SMS can be a game-changer for your sales, customer engagement and marketing strategies.
To use SMS effectively during BFCM, follow these strategies:
1) Start building your SMS list now!
Before BFCM arrives, focus on growing your SMS subscriber list. Encourage website visitors and email subscribers to opt-in for SMS notifications. Offer incentives like exclusive discounts or early access to BFCM deals. The larger your SMS list, the more potential customers you can reach during the event.
2) Timing is everything
Timing is crucial during BFCM. Send SMS alerts to your subscribers to announce upcoming deals, flash sales, and limited-time offers. Remember that many shoppers will be actively looking for deals, so being the first to alert them to a fantastic offer can lead to immediate action.
3) Create compelling offers
Make your SMS messages stand out by crafting compelling and concise offers. Use persuasive language, such as "50% off for the next 24 hours!" or "Limited stock – grab your deal now!" Your message should convey a sense of urgency, encouraging customers to take immediate action.
4) Personalise
Personalisation goes a long way in SMS marketing. Address customers by their first name and segment your SMS list to send relevant offers. Tailoring your messages to customer preferences and past purchase history can significantly improve engagement.
5) Use SMS for customer support
BFCM can be hectic, and customers may have questions or concerns. Offer SMS support to assist shoppers quickly and efficiently. Prompt responses to customer inquiries can enhance the overall shopping experience and increase customer satisfaction.
6) Automate!
Leverage automation to schedule SMS campaigns in advance. This way, you can plan your messaging strategy, ensuring that customers receive timely updates without overwhelming your team during the busy BFCM period.
7) Keep it concise
SMS is all about brevity. Get straight to the point with your messages, and avoid unnecessary fluff. Customers should quickly understand the offer and how to redeem it.
8) Optimise for mobile
Given that SMS is a mobile channel, ensure that your messages are mobile-friendly. Test your messages on different devices to make sure they look good and are easy to read. Additionally, provide mobile-friendly links to your website for a seamless shopping experience.
9) Monitor and analyse
After BFCM, analyse the performance of your SMS campaigns. Review metrics like open rates, click-through rates, and conversion rates. Use these insights to refine your SMS marketing strategy for future events.
By following these tips, you can harness the power of SMS effectively to drive sales and engage with customers during the BFCM shopping frenzy - good luck!
And if you’d like our help, get in touch!
