Texting for success: The benefits of SMS you can't afford to miss

Are you making the most of SMS in your business communications? If not, it's time to tap into its unique advantages, especially when combined with email. Dive into the world of SMS marketing with us and discover how to wield it strategically for your brand.

Benefits of SMS Marketing

1. No Rising Cost of Acquisition: Unlike some advertising methods where the cost per click or impression can increase over time, SMS marketing offers a stable and predictable cost structure. You pay for the messages you send, making it a cost-effective option for businesses of all sizes.

2. No Changing Algorithm: SMS marketing doesn't rely on algorithms that constantly evolve, as is the case with social media platforms. Your message is delivered directly to your audience, without the risk of algorithm changes affecting your reach.

3. Diversified Customer Acquisition Strategy: Incorporating SMS into your marketing mix provides diversification, reducing your reliance on a single channel for customer acquisition.

4. High Mobile Usage: People check their phones an astonishing 58 times per day on average. This high mobile usage makes SMS an ideal channel for reaching your audience where they are most active.

5. Immediate Message Readability: Studies show that 90% of text messages are read within 3 minutes of being received. This rapid engagement makes SMS perfect for time-sensitive information or promotions.

6. Mobile Shopping Trend: With 80% of consumers using their smartphones for shopping, SMS marketing can be a powerful tool for driving sales and conversions.

7. Customer Preference: A significant 54% of consumers express a preference for receiving promotions via text message, indicating that SMS aligns with customer preferences.

8. Integration with Email: SMS and email can complement each other effectively. Combining both channels can lead to a 10% increase in revenue growth in 30 days and a substantial 21% increase in 60-90 days.

9. Customer Choice: By offering customers the option to choose their preferred communication channel, including SMS, you empower them and enhance their overall experience.

When to Use SMS Marketing

While SMS marketing offers numerous benefits, it's crucial to use it strategically. Here are some scenarios where SMS is particularly effective:

1. Time-Sensitive Content: When you have information that needs to reach your audience quickly, such as flash sales or limited-time offers, SMS is your go-to channel.

2. Succinct Reminders or Notifications: Use SMS for sending concise reminders, appointment notifications, or order updates.

3. Personalised Conversations: SMS is perfect for engaging in one-on-one conversations with customers, such as support inquiries or feedback collection.

4. Cultivating Relationships with VIPs: Nurture relationships with your most engaged customers by sending exclusive offers or personalised messages via SMS.

5. Consider Throughput: Keep in mind that during peak times like Black Friday and Cyber Monday, SMS delivery may experience slight delays due to high volumes. Plan your messaging accordingly.

In conclusion, SMS marketing's cost-effectiveness and direct reach make it essential. Timing and strategy are key. It's not just about sending messages; it's about delivering value efficiently. Harness its power to engage, build relationships, and drive conversions.

If you need some assistance building your SMS strategies, we’d love to help! Get in touch to explore our services.