The future of email deliverability: 5 trends and innovations to watch out for
Curious about what the future holds for our inboxes? As technology zooms ahead, the way we interact with our emails is transforming. It's no longer just about sending and receiving messages; it's about making those emails count. Let's explore some of the trends and innovations that are shaping the future of email deliverability.
1. Mobile Optimisation
With the increasing use of mobile devices to access emails, marketers must optimise their emails for mobile viewing. This includes using responsive design, concise content, and clear calls to action. Mobile optimisation will not only improve the user experience but also the deliverability of emails as ESPs will consider the mobile-friendliness of an email as a factor in their filtering algorithms.
2. Enhanced Personalisation and Dynamic Content
Personalisation is no longer just about addressing the recipient by their first name. It's about delivering relevant and timely content that resonates with the recipient. Dynamic content, which changes based on the recipient's behaviour, location, or preferences, is taking personalisation to the next level. By boosting engagement, you are not only delighting your recipients but also improving your email deliverability.
3. AI-Powered Inbox Placement
Artificial Intelligence (AI) is not just a buzzword; it's a game-changer in the world of email marketing. AI-powered tools can predict the likelihood of your email landing in the inbox, spam, or promotions folder. By analysing historical data and user behaviour, these tools can help you optimise your email content, timing, and sending frequency to maximise your chances of landing in the inbox.
4. Interactive Email Experiences
Interactive elements such as polls, surveys, and quizzes are a great way to enhance user engagement and provide a more immersive experience. More engagement means less spam, as engaged users are less likely to mark your emails as spam. So, get creative and think of ways to make your emails more interactive and engaging.
5. Voice-Activated Emails
Voice assistant tools like Siri and Alexa are becoming more prevalent, and optimising emails for voice-activated devices will become more important. Marketers need to consider voice search optimisation, concise subject lines, and voice-compatible content to ensure email deliverability to voice-enabled inboxes.
The future of email deliverability is exciting and full of possibilities. By embracing these trends and innovations, you can ensure that your emails not only reach the inbox but also make a lasting impact.
If you’d like to work with an email marketing agency that has expertise implementing and adapting to new technologies, we’d love to help! Get in touch now to learn more about our services.
