Three marketing campaigns that captured our attention recently

In the ever-evolving world of marketing and creativity, our team at It's Personal are constantly impressed by the innovation and craft behind brand campaigns. Over the past few weeks, a few campaigns have particularly stood out to us.

Here's some campaigns that we can't stop talking about:

The Coca-Cola Company:
"Check Your Cans" by Diet Coke isn't just another beverage campaign. Aimed at raising awareness and funds for breast cancer, Diet Coke introduced limited edition pink cans as a part of Asda's Tickled Pink Campaign. And the response? Astounding! TikTok users embraced the pink aesthetic wholeheartedly, with the hashtag #pinkdietcoke being used over 2.9 million times. It's a brilliant combination of catchy packaging, a noble cause, and massive brand awareness.

Netflix:
An end of an era was marked by Netflix when they shipped their last red DVD envelope. Instead of just letting it pass quietly, Netflix celebrated the journey of DVD rentals in a poignant marketing commercial. From the moment a consumer picks a DVD to its delivery, Netflix painted a nostalgic picture. It's a heartwarming trip down memory lane for many, reminding us of the simpler times. Watch it here.

Lupin (Series on Netflix):

Just when you think Netflix is done impressing you, they come up with another striking campaign! As the final season of "Lupin" started streaming, Netflix, in collaboration with agency Jellyfish, unveiled fake luxury brand ads in France. Tying up the storyline of the show with Fashion Week through these innovative print ads was nothing short of genius. It's the perfect blend of storytelling and creativity.

In a time when the advertising noise can be deafening, these campaigns have showcased how innovative, relevant, and emotional content can genuinely resonate. We're inspired and can't wait to see what the next weeks will bring to the marketing landscape!