What to talk about in… December (that isn’t just Christmas!)
As December rolls in, we're back for our series 'What to talk about in...'.. So let's dive into your December content topics!
Beyond the one large topic to talk about this month(!), there's a huge variety of content ideas aside from Christmas, to help your brand connect with customers, spread holiday cheer and generate meaningful engagement.
Let's dive in...
National Grief Awareness Week (2nd-8th December):
December marks National Grief Awareness Week, a time to acknowledge and support those experiencing loss. Consider crafting empathetic content, sharing stories of resilience and offering resources for coping during the holiday season.
International Volunteer day (5th December):
On International Volunteer Day, shine a spotlight on your brand's charitable efforts and partnerships. Share stories of your team's volunteer experiences, highlight the causes you support and encourage your audience to get involved.
Christmas Jumper day (7th December):
Join the festive fun on Christmas Jumper Day! Share photos of your team sporting their favourite holiday sweaters, encourage your audience to participate and perhaps even launch a limited-edition holiday-themed product.
Gift guides for different budgets
Curate gift guides catering to various budget ranges. From stocking stuffers to handmade gifts to luxury items, help customers find the perfect gift for every price point, making their holiday shopping a breeze.
Personalised gift ideas
Highlight the uniqueness of your products by showcasing personalised or customisable options. Emphasise the thoughtfulness behind a personalised gift and offer inspiration for creating one-of-a-kind presents.
Home decor inspiration
Provide inspiration on how to incorporate your products into holiday home decor. From festive table settings to cosy living room setups, demonstrate how your items can enhance the holiday atmosphere.
Customer appreciation giveaways
'Tis the season to express gratitude to your loyal customers with special giveaways or contests. Create engagement by encouraging user-generated content, and make your customers feel valued during the festive season.
Winter wellness tips
Share practical tips on staying healthy during the winter months. Whether it's skincare routines, immune-boosting recipes or mental health strategies, position your brand as a guide to overall well-being.
Reflecting on 2022
Celebrate the journey with your customers by creating content that reflects on the challenges and triumphs of the past year. Express gratitude for their support and loyalty.
Teasing ahead of Veganuary and Dry January
Educate your audience about Veganuary and Dry January, offering insights, tips and product suggestions in advance. Position your brand as a supportive partner in their wellness journeys.
Christmas content
From gift guides to Christmas opening hours, keep your audience informed and engaged. Share festive content, including personal letters from founders and create a sense of connection during this joyful season.
Year-end wrap-ups
Create Spotify Wrapped-inspired content, rounding up both business and customer achievements. Showcase loyalty program milestones, popular products and customer reviews to celebrate the collective success.
New trends ahead of January
Offer a sneak peek into upcoming trends for the new year. Whether it's fashion, technology, or lifestyle, position your brand as a trendsetter.
Boxing day sale
Build anticipation for your Boxing Day sale with teasers and countdowns. Encourage early browsing and create excitement around exclusive offers.
By embracing the festive spirit and addressing meaningful awareness days, your brand can connect with customers on a deeper level during this special time of year, and talk about more than just Christmas!
