Why emails are crucial for DTC brands this Black Friday

For DTC brands, Black Friday provides a unique opportunity, and email is your most valuable player. Here’s why prioritising email this season is a smart move.

1. Low-Cost Customer Acquisition

There's a good chance you have numerous individuals in your database who haven’t shopped with you yet. Black Friday changes consumer behaviours, making individuals more likely to convert. The outcome? Acquiring new customers via email becomes remarkably cost-effective.

2. Reward Loyalty and Boost Sales

Your regular customers are likely waiting for Black Friday deals before they make their next purchase. By rewarding their loyalty with exclusive offers through email, not only do you strengthen your relationship with them, but you also encourage them to choose your brand over competitors, enhancing sales.

3. Strategic Discounting Protects Margins

While some brands opt for a 'spray and pray' approach to discounts, savvy DTC brands use email to offer tailored discounts to specific customer segments. This strategy allows you to maximise Black Friday’s potential without sacrificing your profit margins, offering the best deals to those who value them most.

Maximise Email, Maximise Returns

Email is a powerful tool for DTC brands during the Black Friday period. From affordable customer acquisition to loyalty rewards and strategic discounting, email should be at the forefront of your Black Friday strategy, turning potential into purchases and loyalty into sales.

If you need help getting your email marketing strategy ready for this Black Friday, we’d love to help! Get in touch to see what services we offer and how we can transform your email channel.