Why Using Reviews and Awards in Your Marketing is Effective

Your customers trust and value other people’s opinions. That’s why customer reviews or industry awards are always great to have.

In fact, according to Statista, 90% of respondents checked online reviews before buying from a business. But despite this, many businesses forget to use customer reviews and awards in marketing.

It’s great that you’ve got them on your website and encourage your customers to leave reviews, but there’s so much more you could be doing with them.

Don’t feel like your reviews and awards are being used too often because you have them in several places (on your website, social media, in your emails etc). After all, the more you showcase them across multiple platforms, the more people will see them and the more likely you are to attract new customers.

Here are three reasons why you need to start using them in your marketing:

1. Builds trust

Your reviews and awards help to build trust with your customers. And once your customers trust you, they want to invest in you and your products.

Your customers want to know they’re making the right decision when buying from you. By reading your reviews, you’re giving them the reassurance and confidence to choose your products – and using your testimonials and awards in multiple places just ensures you build trust with all your potential customers.

2. Boosts brand awareness

Industry awards help to boost your brand awareness and make you stand out from your competitors. Why? Because experts have tried and tested your products and have verified that they are amazing.~

Equally, you can boost your brand awareness with customer reviews (especially on social media, where people can share, like and engage with your posts). The more people that know about you, the more customers you’ll get.

3. Improve your business’ credibility

If you’ve won product or business awards, you probably want to brag about it. Your website, sure enough, says ‘award-winning’, but you can also use this in your other marketing activities. Awards help improve your business’ credibility, so tell everyone you can because, once again, it helps to build trust.

Don’t worry if you haven’t won any awards yet, you can still build your business’ credibility. For example, if you have something your competitors don’t, such as being the only one in your industry to offer a 60-day free trial, then you should use this to improve your credibility.

How to use your reviews and awards in your marketing: example

There are many ways you can show off your customer reviews and awards.

You could post a simple image on Instagram with a customer review (bonus points for tagging them). If you have won awards or credentials, you could put the logo in your banner at the bottom of your emails.

We love Costa Coffee’s ad here.

It’s a great way to show off all of their awards in one simple and effective ad.

But what’s even better about this ad is that they’re showing gratitude and thanking their customers. This helps to build trust because their customers feel noticed and appreciated for voting for them.