5 Egg-cellent Easter Campaigns We Love

We're here with some of our favourite Easter campaigns of all time! It's a great one to inspire any last-minute ideas. From clever incentives to digital egg hunts, these brands cracked the code on capturing attention and spreading holiday cheer. We'll dissect the strategies behind five egg-cellent campaigns and uncover the secrets to their success.

Let's get cracking! 🥚

1. Deliveroo

Deliveroo's marketing team pulled off a smart move with this Easter promotion. They offered three egg-shaped treats for a steal, available exclusively through their app in select UK cities. It was a clever way to draw in both Game of Thrones fans and foodies alike. This campaign shows us the importance of knowing your audience. Customers using a food delivery app love blending their favourite meals with their favourite TV shows. Plus, being part of a major hype like GOT can work wonders for a brand. This is a win in our books!

2.Nescafe

Nescafe had a creative twist on Easter, presenting a coffee bean emerging from a cracked eggshell. It's a fun way to blend coffee and Easter festivities. It's a fantastic way to get people exctited and thinking about Easter every time they drink a cup of coffee.

3. Hovis

Old but gold! Hovis launched a simple yet effective campaign back in 2013, featuring two Hovis Wholemeal Farmers rolls positioned as bunny ears. This clever outdoor ad subtly hinted at Easter's arrival while letting the brand and product shine. Smart move, right?

4.Lindt

Lindt took a digital approach to Easter marketing with an engaging virtual egg hunt on their website. Participants could hunt for virtual gold bunnies, with successful hunters earning discounts and prizes. This initiative perfectly aligns with Lindt's fun and indulgent brand image, offering customers a memorable experience while boosting engagement. It's one you can easily incorporate into your email marketing strategies.

5.McDonalds

Who doesn't know McDonald's? They took a unique spin on their famous burger with this campaign. They transformed their beloved Big Mac into the shape of an egg, blurring the lines between a classic Easter treat and a fast-food favourite. It's a great way to get people engaged and wondering: Is it an egg? Is it a Big Mac? What a playful way to spark a conversation. We're lovin' it!