With email, you can reach up to 80% of your audience. Your organic social activity reaches only 2-5% of your followers.
The online world is going through a powerful transformation.
We are moving from the times of domination of a few big players - like Google, Facebook, Amazon and a few other - to an era of fragmentation.
Social media platforms, online communicators, publications and more - online space is becoming more and more divided and its no longer enough to rely on one or two channels for growth and online presence.
In these times, the single most worthwhile investment for brands is to grow a well engaged audience, and build strong relationships with the customers via channels that are fully owned by brands.
What we love about email
-
Algorhithm proof
When you own the relationship with your customers, you can talk to them about what really matters. You no longer need to worry about what message will get more reach or engagement in order for the algorhithm to favour it and show it to your own, hard earned followers!
-
Personal
On email you have constant access to the customer data you collect. You own it and you can use it in order to serve them better. You can use the data customers share and agree for you to use, in order to start a real dialogue with them and share content that is truly relevant and helpful.
-
Cost efficient
You will never have to pay extra to reach your own customers. You reach and engagement depends only on how well you treat your audience and how much value you add to their lives. The investment is in building relationships, no additional media spend required.