#BURGERGLITCH: A lesson in disruptive marketing

Unlocking rewards, one glitch at a time….

Burger King has recently unleashed a marketing masterpiece that takes annoying glitches and turns them into golden opportunities. This ingenious campaign was designed to boost engagement with its younger audience by injecting intentional glitches into their app. They then invited users to discover and report these glitches on social media using the hashtag #BugKing, and in return, users unlocked special discounts and rewards.

The campaign also tapped into the vibrant gaming community's passion by encouraging gamers to share their gameplay glitches using the hashtag #BurgerGlitch, spreading the campaign's reach even further. As a token of appreciation, those who shared their glitches received personalised discount codes to enjoy in-store. The glitchy experience was also extended to physical restaurants with select locations featuring intentionally glitched products, like the infamous "glitched Whopper" with unconventional ingredients or delightful surprises tucked inside.

We believe Burger King's "Burger Glitch" campaign deserves a round of applause for its daring and disruptive spirit. By fearlessly embracing glitches and turning them into unforgettable experiences, they remind us all of the power of laughter and innovation. In a world that often strives for perfection, Burger King's approach reminds us to celebrate our mistakes and find joy in the unexpected. It’s time to embrace the thrill of being audaciously different, for it’s in those daring moments that the true magic happens!

Click here to view the campaign: https://www.youtube.com/watch?v=RMupjKmO45Q