Ticking the box: Keeping email legal
GDPR. Just the mention of those four letters is enough to make most people's eyes glaze over. But don't leave the page just yet!
We promise you, GDPR can be your secret weapon to safeguarding your business and building trust with your customers. So, let's dive into this seemingly mundane topic and unlock its true potential!
First things first, GDPR isn't just there to help customers dodge pesky emails or for businesses to avoid hefty fines (though that's definitely a perk). It's a framework designed to protect both businesses and customers alike. By obtaining consent from your customers when they sign up for your newsletter, you're not only fulfilling a legal requirement but also ensuring that those who opt in are genuinely interested. Talk about hitting two birds with one stone!
Now, I know what you're thinking: "Legal stuff? Yawn!" Don’t worry, ensuring your signups are legitimate is easier than you might imagine. There are plenty of creative and effective methods to convince customers to subscribe without sacrificing excitement or authenticity.
The tick box
By clearly communicating that they are subscribing to email and having them actively tick that box, you've covered your bases. There can’t be any doubt that you’ve acted legally, and customers will be aware of what they’re in for. Top it off with a cheerful message confirming their successful subscription, and you're good to go!
Opt-in popup forms
One of the most effective ways to drive subscriptions on your website is through an opt-in popup. Now, don't worry, we're not talking about sneaky tricks here. These popups are perfectly legal and solely intended to convince people to join your email marketing community. You can choose from various types of popups that suit your customer base, whether they appear upon landing on a page, after a specific action, or even predictively when a customer is about to leave your site. Think of them as full-page ads in a magazine, capturing attention and enticing subscriptions. We love this article from Klaviyo on how to create an impactful popup.
Double opt-ins
To add an extra layer of assurance, consider implementing a double opt-in system. This requires customers to confirm their subscription via email, ensuring that no accidental signups slip through the cracks. After all, we want engaged subscribers, not just accidental clickers. There are benefits to single and double opt ins, so you will need to decide which is right for your business. Find out more here.
Give customers choice
Now, let's talk personalisation. Customers love it when they have a say in what lands in their inbox. So, why not provide a preference centre? Let them handpick the types of marketing they receive before resorting to the dreaded unsubscribe button. Give them the power to decide how often they want to hear from you and the specific content they're interested in. Remember, it's all about creating a positive customer experience, and giving them control is a surefire way to achieve that.
And speaking of the unsubscribe button, don't be afraid of it! Boldly display those links and make it effortless for customers to opt out. Why? Because your goal is to build trust and maintain a positive relationship. Let's face it, we've all been frustrated by overly complicated unsubscribing processes, and we don't want to inflict that on our customers. Keep it simple, my friend, and let them go with a smile.
Now, armed with the knowledge of GDPR's true potential, it's time for you to embrace these principles. Boost engagement, gain valuable insights, and build trust with your customers. Remember, GDPR isn't just a boring legal requirement; it's an opportunity to revolutionise your marketing efforts.
And if you need any expert advice with GDPR within your email marketing, we’d love to help! Get in touch for a friendly and informative chat.
