Boost Your Sales This Back-to-School Season
As summer winds down, the excitement for the upcoming school year begins to build. For brands, this back-to-school season is a golden opportunity to connect with students and parents eager to gear up for a new academic year. One of the most powerful platforms driving this seasonal shopping spree is TikTok, where trends and creative content turn the back-to-school checklist into a fun and engaging experience.
Learn what are the recommendations of Tik Tok from their latest playbook:
TikTok: The Back-to-School Hub
In August 2023 alone, over 300,000 user-generated videos were created with the hashtag #BackToSchool. This surge in content highlights TikTok’s role as more than just a social media platform; it's a dynamic marketplace where inspiration leads directly to purchase. From stylish outfits and durable backpacks to the latest tech gadgets and creative school supplies, TikTok is where students and parents discover and share their must-have items.
Trends and Insights
TikTok's internal data reveals several key trends. For instance, 37% of users prefer to shop in August, while 79% of parents continue purchasing back-to-school products even after the school year starts. This continuous shopping behavior presents a prolonged opportunity for brands to engage with their audience.
Parents are highly influenced by what their children see on TikTok. A significant 72% of children recommend products they've seen on the platform, and 42% of parents admit TikTok led them to purchase education-related items. This influence extends across various categories, with office supplies, clothing, tech, and personal care products topping the list of purchased items.
Creative Solutions for Brands
To leverage this trend, brands need to dive into TikTok’s creative currents. Engaging with popular content categories like DIY hacks, product reviews, and daily routines can capture the audience’s attention. Additionally, partnering with creators who resonate with students, parents, and educators can amplify your brand’s message effectively.
Marketing Strategies
Early engagement is crucial. With 29% of parents starting their back-to-school shopping in July, brands should plan their campaigns well in advance. Utilize TikTok’s diverse tools like the Events API and Pixel to optimize and measure your campaign's impact, ensuring you stay top of mind as the new school year approaches.
This back-to-school season, ride the wave of school spirit on TikTok. By tapping into the platform’s vibrant community and leveraging its creative potential, brands can drive significant sales and make a lasting impact.