The Highlight on Recent Social Media Trends

Staying ahead of the curve is a constant challenge for brands. Latest report from GWI, supported by insights from Reddit, Snapchat, and Once Upon a Time, dives into the habits and preferences of nearly one million consumers.

Here’s what they found:

Social Media as a News Source

A significant shift is happening: more people are turning to social media for news over traditional fashion influencers. As trust in mainstream media wanes, platforms like Instagram, Snapchat, and TikTok are becoming key news sources. Brands need to be aware of this trend and consider how to engage audiences with timely, relevant content.

Platform Reach vs. Cultural Relevance

While Facebook still boasts the widest reach, TikTok is rising in cultural influence, ranking third in cultural power. Brands that tap into TikTok’s dynamic content landscape can enhance their visibility and relevance.

The Power of Short-Form Content

Short-form content isn’t just TikTok’s domain. Instagram Reels and YouTube Shorts have also gained popularity. Brands should consider which format best suits their content, as sometimes long-form videos might be more effective.

Social Media in the Purchase Journey

Social media is now a crucial part of the purchasing process, with more people discovering products through these platforms than through search engines. Creating engaging, curiosity-sparking content can drive consumers to explore your brand further.

The Role of Influencers

Influencer marketing remains powerful, but success hinges on choosing influencers who resonate with their audience and appear authentic. Especially in the beauty industry, trustworthiness and expertise can significantly boost ROI.

Stability in Social Media Use

While overall time spent on social media remains stable, the user demographics and behaviors on each platform are evolving. Brands need to continually reassess their strategies to ensure they are reaching their target audiences effectively.