Call me, maybe? Building an SMS list the right way
SMS marketing is rapidly cementing itself as a force to reckon with in the e-commerce landscape. Plenty of direct-to-consumer (DTC) brands are already making waves using this channel, and the results? Quite impressive, if we do say so ourselves.
Now, if you're a part of a DTC brand team, you might be thinking, "Sounds good, but how do I get started? How do I grow a list of phone numbers?" Well, you're in the right place. Let's dive into some tried and tested strategies that'll help you build that all-important database.
1. Checkout Integration:
While customers are completing their purchase, why not present them with the option to share their phone number? This allows you to send order updates via SMS. Also, give them a choice to opt into marketing messages. Remember: clarity is key. Offer distinct choices so customers know exactly what they're signing up for.
2. Loyalty Programs:
Why not introduce a loyalty program? Encourage customers to register by emphasising the perks – like SMS-exclusive deals or early access to sales. Just ensure the process includes providing a phone number.
3. Competitions and Giveaways:
Everybody loves a giveaway. Consider hosting a competition where SMS entry or sharing a phone number could lead to a win. Just be upfront about how you'll use their data.
4. Exclusive SMS Deals:
Tease customers with offers they can't resist – deals exclusively available to your SMS subscribers. It's a surefire way to get those sign-ups.
5. QR Codes in Physical Locations:
Got a brick-and-mortar store or perhaps a pop-up? Incorporate QR codes that lead potential customers straight to an SMS opt-in form. A seamless way to bring in-store customers into your digital fold.
6. Affiliate or Partner Promotions:
Join forces with influencers or partners. Allow them to promote your SMS list to their audience, sweetening the deal with unique offers.
7. Website Pop-ups:
Spruce up your website with pop-ups or banners that highlight the perks of joining your SMS list. But a word to the wise: make sure your sign-up process is GDPR-compliant.
And there you have it. Growing your SMS list isn't rocket science, but it does require a strategic approach. Embrace these tactics and watch as your phone number database – and potential customer reach – expands.
And if you want some expert help and advice to grow your SMS database, get in touch. We’d love to help!
