What to write about in October? Ideas beyond the pumpkin!

October is almost upon us, and as the leaves change hues and the air turns crisp, there's a challenge that many e-commerce brand teams face: what to write about in this month of transition?

At Its Personal, we're passionate about crafting impactful email campaigns. These aren't just emails, but messages that resonate deeply with our brand's customers. We also know first hand how hard it is to keep content fresh and engaging, especially when ideas start to seem scarce.

Fear not, for we've got your back!

With great excitement (and yes, a bit of drum roll in our hearts), we're rolling out our brand new monthly feature: "What to Write about in...". And for its inaugural month, we're diving deep into October.

Now, you might be tempted to think it's all about pumpkins and witches. While Halloween is undeniably a highlight, there’s a palette of topics waiting to be explored that can make your content rich, diverse, and timely.

1. Embrace Autumn's Embrace:

It's not just about the falling leaves, but the embracing of snuggly, cosy vibes. Talk about the magic of transition, the comforting embrace of woolly jumpers, delicious mugs of hot cocoa, and the beauty of watching the world shift from summer's vibrancy to autumn's mellow richness.

2. Comfort on a Plate:

October heralds a season of comfort foods. It’s the perfect time to share recipes, or perhaps the story behind your grandma's treasured apple pie or a hearty stew that warms the soul.

3. Interiors & Cosy Fabrics:

As we retreat indoors, delve into the realm of cosy fabrics, plump cushions, and soft throws. Maybe even some DIYs to make one's space a cosy haven.

4. Breast Cancer Awareness Month:

An important cause that deserves attention. Share stories, champion the fighters and survivors, and perhaps enlighten your readers about early detection and regular check-ups.

5. World Food Day:

Celebrate global cuisines, the power of nutrition, or spotlight sustainable eating practices with a special focus on Autumn.

6. World Mental Health Day:

A day that serves as a reminder to be kind to our minds. Share resources, personal anecdotes, or ways to find calm in the chaos.

7. Friday the 13th:

Sure, a little worn out, but maybe turn the tables and talk about good luck charms or traditions from around the world?

8. Black History Month:

Honour the contributions and celebrate the history. Introduce your readers to figures who've made a difference, events that changed courses, and stories that inspire.

9. A Nod to Christmas:

Yes, October might feel early, but for those planners out there, it's time! Sneak peeks, early bird offers, or just some festive cheer can set the stage.

October isn't just a month; it's a treasure trove of content possibilities. And as we curate email campaign calendars for our mission-driven brands, we're keeping our eyes and ears open, ready to embrace the season's vibrant tapestry. We invite you to do the same!