How to win hearts and win sales this Father’s Day
It's that time of year again... time to head online to shop for novelty socks, personalised beer mugs, or maybe even a new scented beard oil. According to ONS, UK shoppers spend a whopping £8 million around Father's Day on gifts and treats.
You may think that Father's Day shopping can only benefit e-commerce brands, but trust us: you don't have to sell gifts to make the most of this special day. No matter what your DTC brand does, we've got some fab ideas to help you rock Father's Day and connect with your customers through the power of email!
Sweeten the deal with sales: Even if your brand isn't in the gift biz, you can still win over customers by throwing a Father's Day sale. Yep, that's right! Nothing catches a window shopper's eye quite like a killer deal. Get creative with irresistible discounts, exclusive bundles, or special experiences that scream "treat your dad." If done well, customers will hear "treat yourself!" It's the perfect way to turn those window shoppers into happy customers.
Get emotional, make hearts melt: Father's Day is all about warm fuzzies, so let's tap into those emotions. Adjust your usual tone and connect with customers on a deeper level. Share heartwarming stories, personal moments, or testimonials that celebrate the bond between fathers and their kids. When you strike an emotional chord, you'll win their hearts and loyalty.
Create awesome Dad-themed content: So, you don't sell socks or ties? No worries, you can still create father-themed content. Tell inspiring stories, share helpful tips for making Father's Day unforgettable, or highlight the incredible role of fathers. This kind of content showcases your brand's values, showing customers that you are human with feelings and emotions too!
Time to rock the inbox! Craft campaigns that kick off a few weeks before Father's Day to make the most of when customers start shopping (or at least start to think about shopping!). Send irresistible gift ideas, exclusive deals, and personalized recommendations straight to the customer's inbox. If you can't provide a gift suggestion or discount, use the power of emotion to create content that will connect with customers on a deep level. Be smart with your data and use valuable info to target potential customers. Look at customers who shopped around this time last year or customers who have shown high levels of brand loyalty. Remind customers that the big day is coming up to add a sense of urgency to your messaging.
Lastly, it's important to be mindful around this time of year. Father's Day can be a sensitive subject for some, so always give your customers the option to opt out of Father's Day communications. Spread positivity by making sure everyone feels heard and respected.
Trust us, it's the thoughtful approach that keeps your customers coming back.