No more socks: Father’s Day emails that stand out from the crowd
Father’s day is approaching, you may have noticed an influx in your inbox already!
If you want you Father’s Day emails to stand out from the crowd, here are 3 inspiring examples of emails that we think make the most of this time of year, provoking an emotional response through heartwarming messaging and imagery. With the inevitable dad joke thrown in for good measure, of course!
Sender: FREEOSK
Subject line: Here are the World’s Greatest Father’s Day Ideas!
This email from free samples provider Freeosk is a great example of mixing heartwarming messaging and emotive imagery to create a compelling message that doesn’t rely on promotional messaging or products. It provides ideas and suggestions in a way that demonstrates a true willingness to help (while also generating a click or too to the website!) After all, who doesn’t struggle to think up that perfect gift for dad?
The invitation to share dad jokes is a simple way to add an interactive element to email and get customers involved, as well as adding a touch of humour which will put a smile on every customer’s face!
Sender: Kohler
Subject line: Father's Day Gift Guide
While many dads would appreciate a new bidet or shower, Kohler probably knew deep down that customers were unlikely to choose one of these as the perfect gift for their dad. This is a great example of using seasonal relevancy to push a discount. Customers around this time of year are in the mindset of shopping for dad, so Kohler have injected a simple Father’s Day message into their promotion.
The email leads with an image that will immediately generate an emotional response from customers, naturally increasing their feelings and connection with the brand on an emotional level.
Sender: Tuft & Needle
Subject line: The one with the dad jokes.
Who doesn’t love a good dad joke? T&N specialise in bedroom furniture, mattresses and bedding, yet there’s not a bed to be seen in this email. They’ve gone in 110% on the humour element, giving customers a break from the bombardment of gift focused Father’s Day emails in their inbox. There’s no emotional imagery, but the message is relatable and still creates an emotional response and is sure to put a giggle or two.
The email is rounded off nicely with a subtle link to shop their sale. After such a fun email, who wouldn’t give this link a click?
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