Our Health and Beauty eCommerce Top Strategies

We’re constantly on the lookout for new ways to tailor our email campaigns to different industries so when we find nuggets of gold like the Klaviyo Health and Beauty eCommerce report we can’t wait to share what we learn!

So let’s dive into 6 email marketing strategies your health and beauty DTC brand should be focusing on to keep ahead of the competition and engage with your customers.

Ask customers about their preferences 

Struggling to identify exactly what content you should be sharing with your customers? Just ask them! Reach out through preference centres, email reminders and sign-up forms to collect customer data. Offering a discount is a sure-fire way to grab their attention!

Use quizzes

Another great way to identify what content your customers want to engage with is through using quizzes, This fun, interactive way of collecting customer data can also help boost email subscriptions if you ask customers to share their email to receive their data.

Exclusive offers and early access 

Exclusivity stirs up desirability. Customers love it when they get the chance to get something others don’t, it makes them feel special, and valued by your brand. SMS marketing is a great way to promote limited-time exclusive offers because on average, consumers tend to check their phones more often than their inbox.

Using user-generated content to build trust

User-generated content (UGC) is a massively underrated component of health and beauty marketing, yet it can be such a powerful resource. Consumers love authenticity and according to PR Week, 86% of consumers seek out UGC before deciding to buy a new product. Sharing reviews and testimonials is a great way of generating interest and instilling a sense of community trust.

Customer education

At its core, health and beauty marketing requires a dedicated effort to educate consumers. Often products have specific uses that consumers need to fully understand before they can be persuaded to purchase them. By using your marketing to help customers on their educational journey, you not only create a sense of authority and trust but also help alleviate any concerns customers might have that prevent them from making a purchase. 

Building communities 

The competition in the health and beauty space means it can be hard to capture the attention of consumers. Brands need to focus on building a strong community by sharing exclusive offers, content and educational pieces. This helps position them not just as a brand, but as a community of like-minded people with the same values and beliefs.