Simple tricks to boost your Open Rates on Email

Want to increase your Open Rates on email by up to 30% with a simple trick? Try something that our KDV team have been experimenting with lately!

✨ Ask your customers to OPEN your emails ✨

❌ Instead of a subject line like: 'Discover our new collection'

✅ Try a subject line like: 'Open to discover our new collection'

We note average results of 15-30% INCREASE in open rates just by implementing this simple change.

By including the CTA in the subject line of the email, we've found customers are much more likely to actually do it. Give it a try!

Want some more simple tricks on how to increase your open rates? Keep reading!

✅ Keep it short and sweet

People have short attention spans, so keep your email content concise and to the point. Use bullet points or subheadings to break up text and make it easier to skim.

✅ Use an engaging preview text

Preview text is the snippet of text that appears below the subject line in some email clients. Use this space to give customers a taste of what's inside your email and encourage them to open it.

✅ Use a sender name that customers recognise

Use a sender name that customers will recognise and trust, such as your company name or a specific employee's name. This can increase the likelihood that customers will open your emails.

✅ Experiment with sending times

Test different sending times to see when your customers are most likely to open your emails. We find around 8am, 12pm or 6pm the most effective depending on the business.

✅ Offer exclusive content

Provide customers with exclusive content, such as special offers or insider tips, that they can't find anywhere else. Also - remember to TELL your customers in the subject line what they're getting to create a sense of anticipation and encourage customers to open your emails.

Remember, getting customers to open your emails is just the first step.

Once they're open, it's important to provide value and keep them engaged to build a strong relationship over time.

If you'd like to boost your open rates and want some expert advice, get in touch with us today to learn how we can help!