The ultimate email automation sequence to drive revenue and customer satisfaction

A 'back in stock' email sequence is a series of automated emails that are sent to customers who have expressed interest in a product that is currently out of stock, and can be super helpful in driving sales and customer satisfaction.

Imagine you're shopping online and you find a product that you really want to buy, but it's out of stock. Bummer! You're not sure when or if it will be available again.

That's where the "back in stock" automated sequence comes in. When the product is back in stock, the 'back in stock' sequence gets reactivated automatically and can send your customers a series of emails to let them know. The sequence typically consists of multiple emails, each with a different goal or focus. 

This email sequence is one of our favourites, and it's especially useful and relevant when so many sectors are experiencing supply issues!

Why should you utilise the 'back in stock' email sequence?

✅ It helps to improves customer experience

✅ It helps to increases sales

✅ It helps to build customer loyalty

✅ It can be very useful in terms of data collection of your customers and their specific product interests

Here are some tips on how to use the 'back in stock' email automation effectively:

💌 Timing is key - Make sure to send the email as soon as the product is back in stock. The longer you wait, the more likely the customer will have already found the product elsewhere or lost interest.

💌 Segment your audience and personalise the email - Segment your email list based on the products customers have expressed interest in. This allows you to send targeted messages to customers who are most likely to be interested in the product. As with any email, make sure you use the customers' name and information, so they know it's relevant to them and are more likely to open it!

💌 Keep the email short and to the point - The email should be clear and concise, with a strong call to action encouraging the customer to purchase the product.

💌 Use a compelling subject line - Make sure the subject line is attention-grabbing and clearly indicates that the product is back in stock.

💌 Include product recommendations - You can include product recommendations in the email based on the customer's previous purchase history or products they have shown interest in. This can help to increase sales and engagement.

💌 Monitor and analyse results - Track the success of your 'back in stock' email automation and use data to optimise your strategy over time. Look at metrics such as open rates, click-through rates, and conversion rates to gauge the effectiveness of your emails and make improvements.

Is your brand looking to utilise a 'back in stock' email automation sequence? Here's some inspiration for what your sequence could look like:

📬 Email 1: "Hey, that product you were interested in is back in stock!"

The first email is just a friendly heads up and includes a link to the product page so your customers can check it out.

📬 Email 2: "Hey, don't forget that product you wanted is still available!"

If they don't make a purchase after the first email, your sequence will send them a reminder a few days later. This email is just a friendly nudge and includes another link to the product page.

📬 Email 3: "Hey, this product is really popular and it might sell out again soon!"

If they still haven't made a purchase, you might send them another nudge next. This email could be designed to create a sense of urgency and let them know that the product is selling quickly.

📬 Email 4: "Is there anything we can do?"

Finally, if they still haven't made a purchase, you might send them a follow-up email. This could just be a friendly check-in to see if there's anything your team can do to help them make a decision. Maybe they have some questions about the product, or maybe there's something else that's holding them back.

The exact number and timing of emails in a 'back in stock' email sequence can vary depending on the brand and product. The goal is to create a sense of excitement and urgency around the product while also providing customers with the information they need to make a purchase.

If you'd like to speak to us about utilising email automation within your business, drop us a line and we will be super happy to help!