Why is simplicity the best way to capture your audience?

Did you know that the average person’s attention span is worse than a goldfish’s? According to a Canadian study, the average person has an attention span of just eight seconds (goldfish have a nine-second attention span). 

Short attention spans are why simplicity is the best way for you to capture your audience. If you want your customers to listen to you, take notice of your brand, or buy your products, then you need to simplify everything for them (especially your email marketing).

When reading emails, most people skim-read instead of intensely studying the content, usually because they’re short on time. That’s why when creating an email, you need to have one clear goal in mind; simplicity. After all, simplicity is key.

Simplicity Email Example: Rothy’s

Rothy’s email here hits the simplicity spot. The email has an image of one of their bags with plastic bottles inside and around it. Upon opening the email, this image will intrigue the reader.

The header helps to explain the image - “100 million bottles and counting”.

Another area of simplicity in this email is the copy, it’s short, sweet and explains that all of their shoes and bags are made from sustainable and recycled materials. And to top it off, Rothy’s email has two clear call-to-actions (to shop the brand’s new arrivals), so the reader knows what to do next.

Keep Your Emails Simple

Short attention spans, limited time and general everyday busyness are three reasons why you need to simplify the emails you send to your customers.

When writing an email for your customers, keep in mind that they: want to know what you’re talking about from the very first interaction (the subject line), need short and sufficient copy that explains why you’re messaging them, and desire a clear call-to-action, so they know what to do next.