Memes and Music: The powerful partnership driving Spotify's success
The power of user benefits: how top companies persuade customers to take action
Getting Personal: The Benefits of Plain Text Emails for Building Authentic Relationships
Plain text emails can be a secret weapon in building stronger relationships with your subscribers. By keeping it simple and focusing on the message, you can create a more personal connection that boosts engagement rates and drives conversions….
The power of the Welcome email and how to make yours stand out
Why Less is More in Marketing: Understanding the Dilution Effect
De-Influencing: The latest trend in Influencer Marketing
10 expert tips to create a lasting and meaningful connection with your audience
Simple tricks to boost your Open Rates on Email
The ultimate email automation sequence to drive revenue and customer satisfaction
Practical tips to write more concisely and keep your audience engaged
Clever ways to boost your brand's sales through Email Marketing
How to measure email marketing performance in high end furniture retail
Black Friday and Purpose-Driven Brands: What’s the Right Thing to Do?
Discover why we believe it’s important for purpose-driven brands to participate in Black Friday.
Black Friday: The 3 Deadly Sins of Email Marketing
If you’re sending email campaigns this Black Friday, take our advice and avoid these 3 deadly sins that could harm your deliverability, and your reputation.
5 Tips to Keep Active Subscribers Engaged and Happy
Learn about email segmentation and discover our 5 tips to keep your active subscribers engaged and happy.
How to Find the Right Marketing Agency
Are you thinking about outsourcing your marketing campaign or project? We’ve got some tips on how to find the right marketing agency for your business.
5 Benefits of Working with a Small Marketing Agency
Discover these 5 benefits of working with a small marketing agency and find out whether you should outsource your marketing to a small agency.
Humour in marketing: Ryan Reynolds feat. Peloton example
Learn more about how humour can be effectively used in marketing campaigns by discovering Ryan Reynold's ad for Peloton.
Can I use humour in my marketing?
Humour, funny puns or jokes definitely have a place in some marketing campaigns. Check out our blog to learn more about whether you should incorporate humour into your marketing strategy.
Email automation: when should I automate my emails?
When do automating emails work well? And when should you avoid using automated emails? We’ve got the answers you need all about email automation.